In this role as a Market Researcher , you will be responsible to enhance and complete customer information to ensure that our promotions and marketing campaigns are serving the customers application needs and their buying decisions at the same time ensure that our customer data is updated & maintained. The Market/Desk researcher would help GMS achieve capture/research accurate & reliable customer information for account mapping and targeted market campaigns.
This position is part of the Marketing Team located in Bangalore/ Mumbai.
In this role, a typical day will look like:
Responsible for secondary research/data mining to identify decision makers.
Acquaintances with databases like (PubMed, NIH, LinkedIn, XING), validating, examining data and sharing high quality customer data with the global team.
Help improve operational performance through data analysis.
Executes data research/mining process whereby potential customers account list comprising detailed contact information are generated and validated for quality.
Apply research methodologies, approach, accuracy and in meeting timelines for deliverables.
Provides weekly customer/lead generations list to marketing teams for potential sales and to increase market visibility of the product.
Analyses the customer data to provide trends across segments; to ensure our business strategies address our ever-changing markets.
The essential requirements of the job include:
Bachelor s degree in Marketing with an emphasis in computer science, information technology, digital marketing, digital communications, or equivalent experience.
Minimum 2 years of secondary/primary market research experience; data research/mining & analysis (Product based secondary research is preferred)
Ability to communicate with global cross functional leaders in Veralto.
Advanced knowledge of MS Excel and Access required