Social Media Strategist

We are seeking a Social Media Strategist with a strong background in SaaS products. The ideal candidate will have prior experience in handling social media marketing for software companies, with a focus on driving engagement and building brand presence across various platforms. You will be responsible for creating and executing effective social media strategies to promote our software products and generate quality leads.

Key Responsibilities:

• Develop and implement comprehensive social media strategies across platforms (LinkedIn, Facebook, Instagram, Twitter, etc.) to promote our SaaS products and enhance brand visibility.
• Plan and execute social media campaigns, including paid advertising on Google Ads and Meta (Facebook, Instagram).
• Create and curate engaging content (graphics, videos, blogs, etc.) that resonates with our target audience and aligns with the company's voice and objectives.
• Manage daily social media activity, including posting, responding to inquiries, and engaging with followers.
• Analyze and report on social media performance, providing insights and recommendations to optimize campaigns.
• Stay updated with the latest trends in social media, digital marketing, and SaaS industry to ensure the company's marketing strategies remain competitive and innovative.
• Collaborate with the product and marketing teams to align social media efforts with business goals and product launches.

Requirements:

• Experience: (0- 3) years of experience in social media marketing, preferably in a SaaS company.
• Proven track record of managing social media platforms (LinkedIn, Facebook, Instagram, Twitter) and running successful paid campaigns on Google Ads and Meta.
• Strong expertise in content creation and community management.
• Excellent communication, writing, and creative skills.
• Familiarity with social media management and analytics tools.
• Ability to work independently and as part of a collaborative team.
• Experience in B2B marketing is a plus.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Certification in digital marketing or social media strategy is a plus.

How to Apply:
Please send your Resume/ CV to: hr@gwayit.com/7200082250

We look forward to receiving your application!