GTM Engineer

This is an in-office, full-time role.

Job Title: B2B Performance Marketing Lead

Location: In-Office (Bangalore)

About Us: Gushwork.ai is a pioneering B2B Software & Services company that combines human expertise with advanced AI technology to deliver exceptional SEO services. In just one year since our launch, weve partnered with over 200+ businesses, driving their success through our innovative approach to AI-assisted SEO.

Backed by top global investors like Lightspeed, B Capital, and Beenext, were building the future of marketing software that promises outcomes, not just tools. Our mission is to create the worlds largest human+AI marketing engine, revolutionizing how businesses approach SEO and digital marketing.

Job Description

We are seeking an experienced and data-driven B2B Performance Marketing Lead to join our team in Bengaluru. This role is critical for scaling our inorganic marketing efforts and deriving high-quality leads. You will be responsible for managing and optimizing significant ad spends, analyzing performance data, and developing strategies to maximize ROI for marketing. This is a full-time, on-site role. We are also open to hiring on a consultancy basis for the right candidate.

Key Responsibilities:

• Manage B2B Ad Accounts: Oversee and optimize B2B marketing accounts across Google, Meta, and LinkedIn and other similar platforms.

• Campaign Strategy & Execution: Plan, execute, and scale performance marketing campaigns to drive top-of-the-funnel leads and conversions.

• Funnel Optimization: Track, analyze, and report on key top-of-the-funnel metrics, such as impressions, clicks, and lead conversion rates, ensuring optimal performance.

• A/B Testing & Creative Optimization: Develop and test ads tailored for each platform, ensuring alignment with target audiences and business goals.

• Cross-Functional Collaboration: Partner with sales, customer success, and product teams to ensure marketing campaigns are aligned with broader business objectives and ICP requirements.

• Analytics & Reporting: Use analytics tools to measure, report, and optimize the performance of campaigns, ensuring continuous improvement in CAC and return on ad

Requirements

• More than 3 years of experience in B2B performance marketing, preferably in B2B services.

• Proven experience managing at least $20,000-$30,000 in monthly ad spend on Google, Meta and LinkedIn.

• Deep understanding of top-of-the-funnel metrics and campaign performance management.

• Reasonable familiarity with Google Ads, LinkedIn Ads, and Meta Ads platforms.

• Analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, or similar).

Preferred:

• Comfort with optimizing creatives for various platforms.

• A good sense of effective creatives tailored for B2B audiences across Google, LinkedIn, and Meta.

• Ability to work in a fast-paced, dynamic startup environment.

How to Apply:

1. Please fill out the application screening form and if you re shortlisted, we will invite you for a round of discussion with us.

2. If shortlisted, you will be invited for the final round of call with the hiring team for technical evaluations.