Writing content with immaculate grammar, sentence structure, punctuation, and word choice
Correctness of content, correct terminology, flow, transition, and coherence
Appropriate tense usage, section headings, citation style, and layout
Creating and maintaining a Social Media Marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared
Researching, writing/producing/outsourcing all sorts of content production (written, image-based, video, etc.)
Compiling and uploading content, then tracking its performance across the many different Social Media networks, and the wider web (via forums, social bookmarking sites, etc.)
Generate effective Social Media Influencer Marketing campaigns, whereby powerful social users are turned into brand advocates who promote the brand s products, services, etc.
Monitoring brand and product-related conversations to measure sentiment, watch for PR emergencies, identify important/relevant discussions, answer questions, etc.
Track and measure performance of brand channels, including at least Facebook, YouTube, Instagram, Twitter.
Required Skills:
Must have strong subject knowledge in Content Writing & SMM (Mandatory)
Grammar with excellent writing skills (Mandatory).
Good analytical skills (Tables and Figures editing)
Research experience (papers written/published, studies conducted, papers reviewed, etc.)
Required Experience: 2 years in Content Writing / Project Management Required Qualification: Post Doc/PhD/Masters degree or expertise. Department: Marketing & Digital - Digital Marketing Work Schedule : Full Time (09:00 to 18:00), Monday - Saturday (except second Saturday). Location: Chennai
Job Purpose
To write the Academic content & Social Media marketing for a Specific brand.