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GTECH Information Technology

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5.0

based on 1 Review

1 GTECH Information Technology Job

Senior SEO Specialist

GTECH Information Technology

5.0

based on 1 Review

4-5 years

Kolkata, Mumbai, New Delhi + 4 more

1 vacancy

Senior SEO Specialist

GTECH Information Technology

posted 5mon ago

Job Role Insights

Key skills for the job

Data Analytics SEO Wordpress Javascript HTML Semiconductor

+ 4 more

Job Description

We are seeking an experienced Senior SEO Specialist to join our remote team. As a Senior SEO Specialist, you will be responsible for developing and implementing effective SEO strategies to improve our clients websites organic search rankings and drive organic traffic. This role requires a deep understanding of search engine algorithms, keyword research, on-page optimization, technical SEO, and link building.

Working closely with our content team, you will provide guidance and recommendations for optimizing website content, meta-tags, and other on-page elements. You will also conduct regular audits to identify areas for improvement and monitor keyword rankings and organic traffic performance.

This is a remote position and requires strong communication skills, self-management abilities, and proficiency in remote collaboration tools.

Responsibilities:

SEO Strategy Development:

Develop and implement effective SEO strategies to enhance online visibility and drive organic traffic.
Stay abreast of industry trends, search engine algorithms, and emerging technologies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization.
Research and implement search engine optimization recommendations.
Research and analyse competitor advertising links.
Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
In-depth knowledge of conducting competitor analysis and utilizing findings to inform and enhance SEO strategy.
Proven track record of developing and executing successful link-building strategies, including outreach and relationship-building for high-authority backlinks.

Keyword Research and Analysis:

Conduct thorough keyword research to identify opportunities for website optimization.
Analyse and optimize content for maximum search engine visibility.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

On-Page and Off-Page Optimization:

Deep understanding of on-page, off-page, and technical SEO principles
Implement on-page SEO best practices to improve website performance.
Expertise in handling advanced SEO techniques such as schema markup, page speed optimization, and mobile-first indexing.
Execute off-page optimization strategies, including link-building initiatives.

Technical SEO:

Deep understanding of technical SEO principles. Expertise in handling advanced SEO techniques such as schema markup, page speed optimization, and mobile-first indexing.
Ability to conduct comprehensive technical audits using tools like Screaming Frog, SEMrush, or Ahrefs, identifying issues related to crawl errors, indexing problems, and rendering issues, and recommending solutions.
Proficiency in analyzing website structures, implementing SEO-friendly site architectures, and optimizing internal linking strategies.
Collaborate with the development team to implement technical SEO enhancements.

Content Strategy and Optimization:

Ability to collaborate closely with content writer/vendors to develop SEO-friendly content strategies, including optimizing content silos, keyword mapping, and content gap analysis.
Experience in conducting content audits to identify opportunities for optimization, consolidation, and content removal, focusing on driving higher engagement and conversion rates.

Familiarity with CMS and Development Basics:

Familiarity with popular Content Management Systems (CMS) like WordPress, Drupal, Shopify, Magento, and basic understanding of HTML, CSS, and JavaScript to work effectively with developers.
Ability to communicate SEO recommendations clearly to developers, including those related to website speed, structured data, and UX improvements.

Certifications and Continuous Learning:

Preferred certifications include Google Analytics (GA4), GTM, Google Ads, HubSpot Inbound Marketing, SEMrush, or Ahrefs certification, demonstrating a commitment to continuous learning and staying current with industry trends.

Performance Metrics and KPIs:

Ability to set, track, and report on performance metrics and KPIs, such as organic traffic growth, keyword rankings, click-through rates, and conversion rates.

Analytics and Reporting:

Advanced proficiency in Google Analytics (GA4), Google Search Console, and other analytics tools.
Ability to set up and interpret complex tracking, reporting on performance metrics, and drawing actionable insights.
Experience with data visualization and reporting tools like Looker Studio (formerly Google Data Studio), creating insightful and actionable reports for stakeholders.

Bachelors degree in information technology, computer science, or similar.
At least 4-5+ years experience as a SEO expert or Specialist, or similar senior role.
Proven SEO experience
Proven SEM experience
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up to date with the latest trends and best practices in SEO and SEM
Tools - SEMrush, Screaming Frog, Ahrefs, GSC, GA4, GTM, Google keyword tool, Google PageSpeed Insights

Employment Type: Full Time, Permanent

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