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Digital Marketing Executive
GrowBeyond Tech
posted 1mon ago
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Job Description
As a Digital Marketing Executive at GrowBeyond Tech, you will be responsible for developing and executing digital marketing strategies that boost our online presence and generate website traffic
Your expertise will contribute directly to achieving our business objectives and engaging with our target audience effectively
Your expertise will contribute directly to achieving our business objectives and engaging with our target audience effectively
The ideal candidate will have a strong passion for marketing and technology, with a thorough understanding of digital marketing strategies and how online platforms can be leveraged to drive business growth
You should be tech-savvy, data-driven, and have innovative ideas to strengthen our marketing campaigns
You should be tech-savvy, data-driven, and have innovative ideas to strengthen our marketing campaigns
Responsibilities:
Digital Strategy Development: Create and implement comprehensive digital marketing strategies across various channels, setting measurable KPIs to evaluate success
Cross-functional Collaboration: Work closely with teams including content, sales, and customer service to ensure cohesive and effective marketing campaigns
Campaign Management: Oversee digital campaigns, monitor performance, analyze data, and make data-driven recommendations for optimization
Website Optimization: Improve website performance by increasing organic traffic, reducing bounce rates, and boosting conversion rates to enhance user experience and lead generation
Market Research: Conduct market research and competitive analysis to identify trends, emerging opportunities, and potential growth areas
Key Tasks:
Create, manage, and optimize social media campaigns, including content creation, publishing, and community engagement
Develop creative ideas for content marketing and update the website as needed
Prepare and distribute online newsletters, promotional emails, and manage their distribution across multiple channels
Collaborate with designers to enhance user experience and ensure a visually appealing digital presence
Stay informed about the latest online marketing trends and continuously update strategies
Build and maintain relationships with media agencies and vendors
Assist in formulating strategies to build long-lasting digital connections with consumers
Manage the company s ongoing presence on social media platforms (e
g
, Twitter, Facebook)
g
, Twitter, Facebook)
Launch optimized online ads through platforms such as Google Ads and Facebook to increase brand awareness
Utilize Geofencing to enhance location-based marketing efforts
Drive SEO efforts including keyword research, image optimization, and on-page SEO
Measure the performance of digital marketing campaigns using tools like Google Analytics and WebTrends
Manage and optimize PPC campaigns across platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
Conduct keyword research and implement on-page SEO to improve search rankings and drive organic traffic
Develop and execute email marketing campaigns, incorporating A/B testing
Analyze campaign performance using engagement metrics and analytics
Prepare and present monthly/quarterly reports to stakeholders
Qualifications:
Bachelor s degree in Marketing, Communications, or a related field
2+ years of experience in digital marketing, with a strong focus on content marketing, SEO, SEM, and social media
Proficiency in web analytics tools like Google Analytics and Search Console
Experience with marketing automation tools such as HubSpot, Ahrefs, and Yoast
Expertise in digital marketing channels, including PPC, SEO, SEM, email marketing, social media, and Geofencing
Excellent communication, presentation, and interpersonal skills
Employment Type: Full Time, Permanent
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SaaS Sales Representative Enterprise Solutions
4-5 Yrs
Bangalore / Bengaluru
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