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16 Gridlogics Technologies Jobs

Manager - Marketing Analytics

6-8 years

Hyderabad / Secunderabad

1 vacancy

Manager - Marketing Analytics

Gridlogics Technologies

posted 3mon ago

Job Role Insights

Fixed timing

Job Description

  • Leverage a strong data skill set to measure media performance, working across media platforms, MMPs (Mobile Measurement Partners), and cloud infrastructures.
  • Partner with product and engineering teams to identify and address new customer needs, aiming to improve user experience.
  • Generate insights from data to support the launch of impactful, data-backed marketing and user acquisition campaigns.
  • Develop measurement models and run experiments to optimize value throughout the customer retention journey.
  • Use your knowledge of ad-tech to enhance advertising effectiveness and drive higher engagement rates.
Key Qualifications:
  • Experience: 6-8 years in digital marketing analytics within a B2C company or consultancy.
  • Strong proficiency in SQL, R, or Python, with experience working in complex data environments.
  • Experience in projects like Media Mix Modelling (MMM), Multi-Touch Attribution Modelling, Conversion Lift, LTV prediction, and time-series forecasting.
  • Hands-on experience with cloud services such as AWS and GCS, including tools like Big Query, Redshift, Athena, or Spark.
  • Familiarity with analysing large datasets from sources like Google Ads, Google Analytics, DV360, Appsflyer, and Ads Data Hub.
  • Understanding of user onboarding and conversion journeys in B2C environments

Employment Type: Full Time, Permanent

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What people at Gridlogics Technologies are saying

What Gridlogics Technologies employees are saying about work life

based on 19 employees
64%
91%
50%
75%
Strict timing
Monday to Friday
No travel
Day Shift
View more insights

Gridlogics Technologies Benefits

Work From Home
Job Training
Cafeteria
Free Food
Team Outings
Education Assistance +6 more
View more benefits

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