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16 Gridlogics Technologies Jobs
Manager - Marketing Analytics
6-8 years
Hyderabad / Secunderabad
1 vacancy
Manager - Marketing Analytics
Gridlogics Technologies
posted 4mon ago
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Key skills for the job
Job Description
- Leverage a strong data skill set to measure media performance, working across media platforms, MMPs (Mobile Measurement Partners), and cloud infrastructures.
- Partner with product and engineering teams to identify and address new customer needs, aiming to improve user experience.
- Generate insights from data to support the launch of impactful, data-backed marketing and user acquisition campaigns.
- Develop measurement models and run experiments to optimize value throughout the customer retention journey.
- Use your knowledge of ad-tech to enhance advertising effectiveness and drive higher engagement rates.
- Experience: 6-8 years in digital marketing analytics within a B2C company or consultancy.
- Strong proficiency in SQL, R, or Python, with experience working in complex data environments.
- Experience in projects like Media Mix Modelling (MMM), Multi-Touch Attribution Modelling, Conversion Lift, LTV prediction, and time-series forecasting.
- Hands-on experience with cloud services such as AWS and GCS, including tools like Big Query, Redshift, Athena, or Spark.
- Familiarity with analysing large datasets from sources like Google Ads, Google Analytics, DV360, Appsflyer, and Ads Data Hub.
- Understanding of user onboarding and conversion journeys in B2C environments
Employment Type: Full Time, Permanent
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