Digital Marketing Specialist

Role & responsibilities

• Develop and execute digital marketing strategies for brand awareness and lead generation.
• Manage and optimize paid campaigns on Google Ads, LinkedIn Ads, and social media platforms.
• Implement SEO strategies to improve organic rankings and website traffic.
• Oversee content marketing efforts, including blogs, whitepapers, and social media content.
• Manage email marketing campaigns and automation for lead nurturing.
• Track and analyze marketing performance metrics using Google Analytics and other tools.
• Optimize conversion rates and cost-per-lead (CPL) through A/B testing and data insights.
• Collaborate with the sales team for CRM management and lead generation strategies.
• Conduct market research and competitor analysis to identify growth opportunities.
• Lead and mentor a team of digital marketers, designers, and content creators.