Marketo Technical Consultant

• Collaborate with marketing stakeholders to gather and understand business requirements for marketing campaigns and initiatives.
• Configure and customize Marketo instances to align with business requirements, including lead scoring, lead nurturing, email marketing, and campaign management.
• Design and implement Marketo programs, workflows, and smart campaigns to automate marketing processes and optimize lead generation and conversion.
• Develop custom Marketo email and landing page templates using HTML, CSS, and Velocity scripting language.
• Utilize Velocity scripting to create dynamic email content, personalize messaging, and tailor content based on recipient attributes and behaviors.
• Integrate Marketo with other marketing technologies and platforms, such as CRM systems (e.g., Salesforce), analytics tools, and third-party applications.
• Provide technical expertise and guidance to marketing team members on best practices for using the Marketo platform.
• Conduct training sessions and workshops to educate marketing team members on Marketo functionality and capabilities.
• Monitor Marketo performance and provide ongoing optimization recommendations to improve campaign effectiveness, deliverability, and ROI.
• Utilize Marketo API to develop custom integrations, automate processes, and extend platform functionality.
• Stay updated on the latest Marketo releases, features, and best practices, and proactively recommend opportunities for leveraging new functionalities to drive business outcomes.

Qualifications:

• Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field.
• 3-6 years of experience working with Marketo as a technical consultant or administrator.
• Strong understanding of marketing automation concepts, strategies, and best practices.
• Proficiency in Marketo platform configuration, customization, and administration.
• Hands-on experience with HTML, CSS, and JavaScript for developing custom email and landing page templates.
• Extensive knowledge of Velocity scripting language and demonstrated experience in creating dynamic email content using Velocity scripting.
• Experience with integrating Marketo with CRM systems (e.g., Salesforce) and other marketing technologies.
• Must have extensive knowledge of Marketo API and demonstrated experience in developing custom integrations and automation using Marketo API.
• Excellent analytical and problem-solving skills, with the ability to translate business requirements into technical solutions.
• Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
• Marketo certification(s) preferred.

Other Key Responsibilities:

• Adherence to internal QMS (Quality Management System) procedures & Information Security Controls according to implemented ISMS (Information Security Management System) of the Organization.
• Report immediate Reporting Manager/Supervisor related to incidents,