Marketing Data Analyst

Join our team

Demonstrate your passion for helping small businesses achieve their dreams online. By helping to move strategy into action, you will be improving GoDaddy s outreach to those small business owners whose dreams are the backbone of our company. Take part within a multichannel environment, turning strategic plans into digital marketing campaigns and ultimately influencing our customers success!

The Marketing Data Analyst II will bring to bear their experience and knowledge of marketing data to deliver timely and relevant omnichannel marketing experiences to our customers worldwide. Your experience understanding and working with marketing data will be applying a robust marketing technology platform to drive campaign automation and optimization. This will ensure continuous improvement in scaling operations for our customer marketing programs, including Email, SMS, WhatsApp, and new & emerging channels.

What you ll get to do....

• Serve as Marketing Data subject matter expert for the Customer Marketing team with extensive knowledge of data including standard methodologies and anti-patterns.
• Play an active role in driving requirements for the implementation and integration of an evolving exceptional marketing automation platform
• Craft and develop customer segments to be applied over Email, Web, CRM, SMS, WhatsApp, and many other customer touchpoints
• Collaborate with cross functional teams in the creation of segmentation and personalization-based strategies
• Ongoing analysis of marketing programs and broader business performance to surface key insights and recommendations to help inform our marketing strategy
• Increase team and overall operations efficiency by driving process and documentation improvements
• Ensure the accuracy of our outbound marketing campaigns by driving QA and on-going monitoring at all levels all the way up to source data

Your experience should include...

• 4-6+ years of Marketing Data experience, crafting and developing data sets for use by marketing automation teams.
• Detailed understanding of translating complex marketing requirements within a large and complex customer database. Experience with email marketing is required.
• Minimum 4-6 years of experience working with SQL syntax, relational and non-relational database models, OLAP, and data driven marketing platforms with demonstrable experience writing and understanding complex queries.
• Expertise in testing/optimization methodologies; performance tuning for self-work and reviews.
• Strong analytical and data presentation skills required.
• Experience collaborating with the MarTech Platform Team, Data Platform, and Marketing Managers to present findings and issues.
• Ability to rapidly adapt to new processes, learn new systems, and quickly diagnose and troubleshoot emergent issues
• Experience working with B2B and B2C data including lead and prospect management is nice to have
• Hands on skills on Python, nice to have
• Four-year bachelor s degree required; master s degree is preferred.
• Experience with an enterprise level Marketing Automation platform such as Salesforce Marketing Cloud is preferred.
• Experience with Message Gears or any other segmentation tool is preferred.
• Experience with SQL Server, and AWS database systems such as Redshift, Athena is highly preferred
• Experience with Tableau and/or QuickSight is preferred.

Weve got your back... We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups ( Culture ). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.