Marketing Executive

Job Overview:

We are looking for a dynamic and creative Marketing Executive to drive brand awareness, engagement, and customer acquisition in the gaming and entertainment industry. The ideal candidate will be responsible for planning and executing marketing campaigns, collaborating with internal teams, and leveraging digital and offline channels to enhance the companys presence in the gaming market.

Key Responsibilities:

• Develop and execute marketing campaigns to promote gaming events, tournaments, and new product launches.
• Manage digital marketing initiatives, including social media, SEO, PPC, and email marketing.
• Conduct market research to identify trends, customer preferences, and competitor activities.
• Coordinate with graphic designers and content creators to develop engaging promotional materials.
• Collaborate with the sales team to drive customer engagement and increase revenue.
• Organize and participate in gaming expos, trade shows, and promotional events.
• Track, analyse, and report on the effectiveness of marketing campaigns.
• Maintain relationships with media partners, influencers, and affiliates for brand collaborations.
• Monitor and manage the companys online reputation and customer reviews.
• Stay updated with industry trends and innovations to refine marketing strategies.

Key Skills & Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2- 4 years of experience in marketing.
• Strong understanding of digital marketing strategies, including social media, content marketing, and influencer partnerships.
• Excellent communication and presentation skills.
• Creative mindset with the ability to think outside the box.
• Proficiency in marketing analytics tools like Google Analytics, Facebook Ads Manager, etc.
• Passion for gaming and knowledge of the gaming community is a plus.