SEO Specialist

• Develop and execute the strategy for optimizing on-site search functions to deliver relevant search results for all customers
• Collaborate with ecommerce and merchandise teams to improve search algorithms at a macro and micro level that reflects category strategies
• Management and configuration of search tools
• Monitor search analytics to identify trends, popular queries, and underperforming search results, using data to refine search logic and presentation
• Review top searches and identify opportunities to improve conversion on underperforming search queries
• Review null search results and implement rules to drive relevant results
• Create search strategies to support upcoming seasonal campaigns (fathers day, christmas gifts etc)
• Configure auto-suggest rules
• Working with product teams to understand new search features being deployed and take ownership of ongoing management
• Conduct A/B or multivariate tests on search queries to optimize
• Delivery of reporting on search results and make recommendations to improve results based on analysis

What we expect from you:

• 5+ years of experience managing on-site search in an ecommerce environment.
• Strong understanding of search algorithms, ranking logic, and query processing within ecommerce platforms
• Proficiency in web analytics tools (e.g., Adobe Analytics) and experience analyzing search performance data.
• Strong problem-solving skills and attention to detail, with the ability to make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work across multiple teams
• Retail experience mandatory

Qualifications:

Bachelors degree in Computer Science, Information Systems, Business, or a related field.