Marketplace and Quick Commerce Manager

Role & responsibilities

• Manage end-to-end ad campaigns for Amazon, Swiggy Instamart, Blinkit, Zepto, and other Q.Com channels (strategy, execution, and optimization).
• Allocate and monitor monthly budgets across discount offers, keyword bidding, and banner ads.
• Apply analytics to optimize impressions, CTRs, and conversion rates.
• Oversee daily performance marketing agency operations for conversions, spending, and Meta campaigns.
• Drive sales across Amazon, Flipkart, BigBasket, and Quick Commerce platforms to meet revenue targets.
• Ensure correct listing, images, and descriptions on all platforms.
• Handle cataloging, promotions, and sales enhancement strategies on e-commerce portals.
• Maintain high product ratings and customer experience standards.
• Coordinate with key marketplace personnel to optimize channels and ensure objectives are met.
• Oversee WhatsApp and Email retention campaigns, including managing WhatsApp journeys with vendors.
• Vet influencers, daily vlogs, reviews, barter collaborations, and product launches.
• Drive digital experiences in support of marketing campaigns, including user experience, assets, and digital demand tactics.
• Own and manage agency and vendor relationships for integrated program plans, including paid media, live person, and SEO.
• Measure effectiveness of demand generation activities and adjust campaigns to improve conversion rates.
• Stay updated on new e-commerce platforms and onboard Gladful products accordingly.
• Prepare monthly sales and business MIS, broken down by channel and product.
• Create dashboards for performance insights, recommendations, and growth opportunities.
• Assist co-founders or sales heads in sales platform and promotion budget planning.
• Perform any other duties as requested by the reporting manager.

Preferred candidate profile

• Graduation in a relevant degree is mandatory (MBA preferred)
• Minimum 1-2 years of work experience as a performance marketer (experience in D2C/ FMCG sector preferred)
• Strong Project Management Skills
• Open to Travel
• Excellent Communication Skills
• Analytical and Multitasking Skills
• Problem Solving Attitude
• Proficient in English and Microsoft Office
• Agile and Quick Learner