Product Marketing Manager

We are seeking an experienced and results-driven SaaS Marketing to lead our marketing efforts. This individual will be responsible for developing and executing marketing strategies that drive customer acquisition, engagement, and retention. The ideal candidate has a strong background in SaaS marketing, a deep understanding of digital marketing channels, and a proven track record of driving growth.

1. Marketing Strategy:

- Develop and execute a comprehensive marketing strategy aligned with business goals.

- Conduct market research, competitor analysis, and customer insights to inform marketing initiatives.

2. Content Creation:

- Develop and manage high-quality content (blog posts, eBooks, whitepapers, case studies, etc.).

- Ensure consistent brand messaging across all marketing channels.

3. Demand Generation:

- Create and execute lead generation campaigns across channels (email, social media, paid advertising, etc.).

- Build and nurture email lists to drive conversions.

4. Brand Awareness:

- Develop and execute brand awareness campaigns to establish thought leadership.

- Manage social media presence and engage with the audience.

5. Performance Measurement:

- Set up and track key performance indicators (KPIs) to measure marketing success.

- Analyze data to optimize marketing strategies and improve ROI.

6. Collaboration:

- Work closely with sales, product, and customer success teams to align marketing efforts.

- Collaborate with designers, writers, and other stakeholders to produce marketing assets.

7. Budget Management:

- Manage and optimize marketing budgets to achieve ROI goals.

8. SEO and SEM

 - Keyword Research: Identify relevant keywords and phrases your target audience is searching for.

- On-Page SEO: Optimize your website content, meta tags, and structure for search engines.

- Paid Advertising (PPC): Use Google Ads and social media ads to drive targeted traffic.

9. Social Media Marketing- 

- Platform Selection: Focus on platforms where your audience spends most of their time (LinkedIn, Twitter, etc.).

- Content Strategy: Share valuable content, engage with followers, and participate in relevant discussions.

- Paid Social: Run targeted ad campaigns to reach a broader audience.

Requirements:-

- 6+ years of experience in SaaS marketing or a related field is a must.

- Proven track record of success in driving customer acquisition and revenue growth.

- Strong understanding of marketing principles, channels, and metrics.

- Excellent communication, project management, and problem-solving skills.

- Bachelor's degree in Marketing / Business, or a related field.

Experience Required:-

- Experience with marketing automation platforms (e.g., Marketo, HubSpot, Salesforce).

- Familiarity with data analysis tools (e.g., Google Analytics, Excel).

- Certification in marketing (e.g., HubSpot Inbound Marketing, Email Marketing).