Home
Communities
Companies
- Companies
  
  Discover best places to work
- Compare Companies
  
  Compare & find best workplace
- Add Office Photos
  
  Bring your workplace to life
- Add Company Benefits
  
  Highlight your company's perks
Reviews
- Company reviews
  
  Read reviews for 6L+ companies
- Write a review
  
  Rate your former or current company
Salaries
- Browse salaries
  
  Discover salaries for 6L+ companies
- Salary calculator
  
  Calculate your take home salary
- Are you paid fairly?
  
  Check your market value
- Share your salary
  
  Help other jobseekers
Interviews
- Company interviews
  
  Read interviews for 40K+ companies
- Campus placements
  
  Interviews questions for 1K+ colleges
- Share interview questions
  
  Contribute your interview questions
Jobs
Awards

WINNERS AWAITED!
- ABECA 2025
  
  WINNERS AWAITED!
  
  AmbitionBox Employee Choice Awards - 4th Edition
- ABECA 2024
  
  AmbitionBox Employee Choice Awards - 3rd Edition
- AmbitionBox Best Places to Work 2022
  
  2nd Edition
- AmbitionBox Best Places to Work 2021
  
  1st Edition

Add office photos

Employer? Claim Account for FREE

General Mills

Compare

4.2

based on 717 Reviews

48 General Mills Jobs

Consumer & Market Intelligence Manager

General Mills, Inc.

4.2

based on 717 Reviews

3-5 years

Mumbai

1 vacancy

Consumer & Market Intelligence Manager

General Mills

posted 1mon ago

Job Role Insights

Flexible timing

Key skills for the job

Software Configuration Management Analysts Retail Packaging B2B Sales FMCG Sales

+ 3 more

Job Description

POSITION SUMMARY

The Consumer Insight/ Shopper Insight Associate Manager /Senior Analyst will be the champions of consumer/shopper insight in the EUAU region. These roles will be the driving force behind landing a Consumer First/ Shopper Channel approach within General Mills, combining local understanding within a regional framework.

MAIN RESPONSIBILITIES

Provide Consumer Insight support to the local business and/or drive growth for GMI key categories from channel expansion.
Cover the breadth of CI, across all the key brands and categories that General Mills operates in. It will be important to interact regularly across all parts of the CI team, both with the category teams but also the Omnichannel and Predictive Analytics teams.
Require the adoption and building of different skills and capabilities, helping to develop a well-rounded and impactful individual.

MINIMUM QUALIFICATIONS

Graduate in marketing, business or related field
3-5+ years experience in Marketing, Insights or Research within a branded environment
Experience at an FMCG organization, ideally (but not essential) with food experience.
Experience in qualitative and quantitative research techniques across multiple platforms e.g. branding, shopper research, communications, product and packaging research.
Ability to influence in a cross-functional and virtual environment and translate a significant amount of data and observations into actionable insights for business teams and ultimately influence our customers.
Operate and influence effectively in a matrixed organization across regional and local stakeholders and multiple business functions
Has consumer empathy, enjoys understanding consumer motivations and can provide examples of real consumer insight.
Able to present with impact and influence senior stakeholders
Strong ability to work autonomously
A high degree of resourcefulness ability to manage ambiguity
Fostered and developed key relationships ( eg. with agencies)
Listens and responds to internal and external needs and the ability to constructively challenge.
Comfortable working with cross-functional teams in a dynamic environment.
Strategic thinking that can balance long term planning with the short -term needs of the business
Business commercial awareness appreciation
Willingness ability to travel when the business requires

PREFERRED QUALIFICATIONS

Accustomed to synthesizing, building and credibly telling a story and then delivering this with impact.
Data Expertise Ensures data is high quality and gain understanding on how it fits with context as well as reconciles data differences. Understands historical industry and current business trends
Integrity Is able to command the respect and trust of colleagues across functions and markets and holds integrity at the heart of their actions.
Capability development and application: Understands which capabilities are best suited to address business questions Evolves/maintains existing tool kits.
Insights and development application: Consistently leverage existing knowledge to gain insights, apply rigor in critical thinking and quantitative/qualitative analysis to draw out trends, issues, opportunities (finds the true meaning in the consumer learning, is discerning).
Develops Self Others Develop insights that are actionable and inspiring for the Business Team in a way that builds confidence of the team and invites productive discussions and collaboration.
Delivers Outstanding Results Has a bias for action and is orientated towards achieving results.
Agility - Has communication, prioritization, decision making and relationship flexibility.
Influence Impact - ability to credibly guide internal and external partners (markets and clusters, big or small) into the right direction - links expertise to business strategies resulting in positive business impac ts.