Digital Marketing Specialist (1-3 yrs)

Location: Begumpet, Hyderabad

Job Title: Specialist - Digital Marketing

Job summary:

- As a Digital Marketing Specialist, you would be responsible for handling paid marketing campaigns across various search engine channels & social media platforms.

- She/he should be able to executing marketing strategies, troubleshoot, optimize & scaling up campaigns to increase the online presence and achieve the business objectives

Job Description:

Search Engine Marketing (SEM):

- Develop and implement effective marketing strategies across multiple platforms (e.g., Google Ads-Search, Display, Youtube etc, Bing Ads & Taboola Ads) to generate high-quality leads and increase website traffic.

- Conduct keyword research, create compelling ad copy, CRM integrations and optimize landing pages for better conversion rates.

- Continuously monitor campaigns, analyse performance metrics, and make data-driven decisions to enhance campaign performance.

- Developing marketing plans to assist clients with new upscaling opportunities.

Social Media Marketing (SMM):

- Manage and execute social media campaigns across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to increase brand visibility, engage with the target audience, drive traffic to our website & generate quality leads.

- Continuously monitor campaigns, analyse social media metrics, CRM Integrations, ad copy writing.

Analytics and Reporting:

- Analysing marketing campaign performance using various analytics tools.

- Generate comprehensive reports with actionable insights and recommendations for optimizing marketing strategies to present to clients

- Keeping track of latest industry trends & practices and emerging technologies in digital marketing.

- Coordinating with Internal teams for campaign creatives & landing page optimizations.

Requirements:

- 1-3 years of experience in Search Engine Marketing (SEM) and Social Media Marketing (SMM).

- Experience in handling multiple Client Accounts.

- Competent at the Canva, PPT and MS Excel.

- In- depth Knowledge on Google Analytics, Bing Analytics and other web analytics tools.

- Having Knowledge on CRM's integration (Eg: Zapier, Zoho) is preferred.

- Working experience on tracking & tag Implementation using GTM tools are preferred.

- Qualifications: Graduation/Post Graduate (Preferably BBA/MBA)

- Experience: 1-3 years

- Preferred: Digital Marketing Agency work experience is preferred.