Add office photos

Funskool India

Compare

based on 91 Reviews

1 Funskool India Job

Brand Manager / Product Marketing Manager

Funskool India

based on 91 Reviews

2-4 years

Chennai

1 vacancy

Brand Manager / Product Marketing Manager

Funskool India

posted 1mon ago

Fixed timing

Key skills for the job

+ 4 more

Brand Manager / Product Marketing Manager Exp: 2 to 4 years in retail/FMCG/toy industry Key Responsibilities

To effectively manage and nurture brands that have been allocated in a bid to achieve the overall marketing and sales objectives of the company

To have a deep understanding of each brand and the products within each brand - with respect to a complete list of products, pricing, relevance, value proposition, etc

To effectively manage the brands under their respective portfolio with respect to:

A) Timely new launches: product concepts, brand extensions

B) Review of existing product range

C) Work on offers, and give inputs to the Marketing Manager on Advertising

To work closely with NPD & Production for the development of new domestic products: Factor in product costing, packaging, quality standards, branding, competitiveness, etc

To liaison with the Sales Department- provide all the relevant information to the sales team either during the launch of new products or periodic review of the range with specific inputs on product offerings, pricing, discounts, etc

Analyze in detail the product performance for each profile of the customer and give relevant feedback to the sales team to help them achieve better sales volumes through offers and promotions

To work with the In-house/external designers on packaging and all other marketing collaterals

To work closely with the international point of contact for their brands To review contracts, annual purchase volumes, ordering process, costing of products, MRP evaluation based on prevailing duties and exchange rates, closing stock analysis, etc

To manage sales and royalty statements for each brand by corresponding periodically with the international partners and to review the business, scale of operations, and profitability

Digital Marketing (FB, Instagram, Youtube) Expertise in Campaign and channel analysis and reporting including FB, YouTube, Amazon etc

To undertake periodic market visits to understand product performance, competition, mechanics of retail, visibility at shelves and to overcome any problems faced by the retailers or sales teams

Qualification / Requirement

Prior experience in product management across retail / FMCG / toys / stationery / gifts industry

Should be a strategic thinker and be analytical, detail, and results-oriented with excellent communication skills and should possess a strong work ethic

Should be a custodian for his/her product and have a deep understanding of his/her customers needs, the product, and the competitive landscape

He/she is an excellent communicator and builds strong cross-functional relationships, internally and externally

Developing and championing a product vision, product strategy, and product roadmap to support corporate goals and objectives

Using customer market research, customer and user feedback, customer usage, and competitive analysis to identify new product opportunities and enhancements