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Email Marketing Coordinator
Fresh Prints
posted 11hr ago
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Key skills for the job
Job Description
We re looking for someone willing to take ownership of projects, is super attentive to detail, is proactive, and can stay calm under pressure. The ideal candidate should love taking on new challenges.
Needless to say, you ll grow as Fresh Prints grows. This is the perfect role for someone early on in their Marketing and/or Growth careers. You ll get all the time and support you need to learn a lot, develop professionally, and have a big impact.
Description of the Role
- Develop and execute email and text messaging strategies aligned with organizational goals and target audience preferences.
- Plan and schedule email and text campaigns, considering timing, frequency, and segmentation to optimize engagement and conversion rates.
- Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups.
- Design and optimize email templates and text message formats for various campaigns, ensuring consistency with brand guidelines and responsiveness across devices.
- Plan A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates.
- Monitor and analyze email and text campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing insights for continuous improvement.
- Collaborate with cross-functional teams such as design, content, sales, and product to align email and text campaigns with overall marketing and business objectives.
- Utilize data analysis and segmentation techniques to create targeted email and text campaigns tailored to specific audience segments, increasing relevance and engagement.
- Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management.
Requirements
- Strong collaboration and communication skills.
- Fluency in English is a must
- Strong time management prioritization skills
- Super detail-oriented and meticulous with work
- Self-motivated and excited to work on different kinds of projects
- Understanding basic HTML and CSS will earn you brownie points
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Basic knowledge of Google Sheets and MS Excel
Personal Attributes
- Proactive: Self-motivated and always on the lookout for ways to improve and take initiative
- In love with a challenge : You revel in solving problems and want a job that pushes you out of your comfort zone
- Goal-oriented : You re incredibly ambitious. You re dedicated to a long-term vision of who you are and where you want to go
- Problem Solver: Resourceful and good at finding solutions to challenges that come up during campaign execution
- Calm under pressure : You have a sense of urgency but channel it into productively working through any issues
- Detail-Oriented: You pay attention to the little things, ensuring accuracy and consistency in all campaigns
- Thrives on feedback : You love learning, growing, and constantly improving. You see feedback as an opportunity to grow
- Analytical: You have a knack for interpreting data and turning it into actionable insights
- Team Player: You work well with others and have strong collaboration skills to work effectively with cross-functional teams
Details
This is a WFH role
Hours are Monday - Friday, 12:30 PM - 9:30 PM IST.
Employment Type: Full Time, Permanent
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People are getting interviews at Fresh Prints through
People are getting interviews through
(based on 22 Fresh Prints interviews)
Job Portal
Company Website
Referral
68%
14%
9%
9% candidates got the interview through other sources.
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What people at Fresh Prints are saying
Rating based on 4 Marketing Coordinator
reviews
Anonymous · Marketing
Likes
Competetive, fruitful work environment which encourages and promotes a lot of learning and self introspection, career-wise :)
Dislikes
Slightly hectic at times!
Read 4 reviewsMarketing Coordinator salary at Fresh Prints
reported by
3
employees
₹4.5
L/yr - ₹8
L/yr
90%
more
than the average Marketing Coordinator Salary in India
View more details
What Fresh Prints employees are saying about work life
based on 74 employees
Strict timing
Monday to Friday
No travel
Night Shift
Fresh Prints Benefits
View more benefits
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