Regional Sales Manager

Role & responsibilities

REPORTING:-
FUNCTIONAL : Business Head
ADMINISTRATIVE : Country Head

REPORTEES:-
DIRECT: ASMs
INDIRECT : Sales Officers

KEY SKILS:

Leadership, Communication, Strategic Sales Planning, Adaptability and resilience, Building relationships, Negotiation, Analytical and problem-solving, Customer relationship management

CO-ORDINATES WITH: Distributors, Channel Partner & All Sales Personal

JOB PURPOSE: Strategize coverage and distribution plan for his territory and drive execution of the sales and distribution calendar and agenda daily, weekly, monthly

Principal Responsibilities : -
1. Establish coverage, Distribution and Display objectives in line with Business Plan for all ASMs and Sales Officers town wise, distributor wise
2. Establish PJPs for all the Sales officers in your territory with the help of your ASMs
3. Achievement primary and secondary targets town wise and market wise as per the PJPs of all Sales Officer
4. Establish distributor numbers required in each territory and also the infra requirement like investments, vehicles
5. Break their objectives month wise, weekly and day wise and put up a system of reporting accordingly
6. Conduct review meetings for all ASMs on weekly and monthly to track the progress and take corrective action if required.
7. Conduct review meeting for Sales officers once in a week to review their total territory performance and guide them on improvement areas.
8. Implement the agreed training calendar in your region
9. Have a Clear focus on Traditional to build Distribution, Visibility and volumes
10. Regularly up-date your immediate supervisor on all market developments and Opportunities.
11. Work as a profit center Head
12. During your market visit budget some time for channel partner visit to check on house- keeping, review dispatch efficiency etc.

Preferred candidate profile

Education:(UG - Any Graduate - Any Specialization) AND (PG - MBA/PGDM)
KNOWLEDGE IN DEPTH:
Team Management
Strong understanding of FMCG Markets

Perks and benefits

Best IN THE Industries