Strategic Planning: Develop and implement high-level marketing strategies to achieve business goals and drive growth.
Team Leadership: Manage and mentor a team of Digital Marketing Specialists, Content Writers, and Social Media Managers.
Campaign Management: Oversee the execution of digital marketing campaigns, including SEO, PPC, content marketing, social media, email marketing, and more.
Diversified Marketing: Explore and implement additional marketing channels such as affiliate marketing, influencer marketing, partnerships, and events.
Budget Management: Allocate and manage the marketing budget, ensuring efficient use of resources and maximizing ROI.
Performance Tracking: Monitor, analyze, and report on the performance of marketing campaigns using analytics tools. Adjust strategies based on data-driven insights.
Collaboration: Work closely with leadership to ensure marketing efforts are aligned with overall business objectives.
Market Research: Conduct market research to stay informed about industry trends, competitor activities, and potential opportunities for growth.
Ideal Profile
Qualifications:
Experience: At least 5 years of experience in marketing, with a focus on digital marketing. Proven track record in developing and implementing successful marketing strategies.
Leadership Skills: Strong leadership and team management skills, with experience in managing a diverse team.
Marketing Expertise: In-depth knowledge of various marketing channels, including SEO, PPC, content marketing, social media, email marketing, affiliate marketing, and influencer marketing.
Analytical Skills: Proficiency in using analytics tools (e.g., Google Analytics, HubSpot) to track and analyze campaign performance.
Communication Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively with different teams and stakeholders.
Creative Thinking: Ability to think creatively and explore innovative marketing strategies.
Education: Bachelor s degree in Marketing, Business Administration, or a related field. A Master s degree or relevant certifications are a plus.
Preferred Qualifications:
Healthcare Industry Experience: Experience in marketing within the healthcare industry, digital marketing agency, or SaaS company.
Certifications: Relevant certifications in digital marketing, SEO, Google Ads, or social media marketing.