Consultant - Performance Measurment, Adobe Analytics, SQL

What Youll Bring

• 4+ years of experience working within performance marketing analytics, web analytics, eCommerce or digital marketing

• Highly proficient in SQL, Tableau, and Excel with experience in Product Analytics Tools (Adobe Analytics, Google Analytics)

• Experience in programming languages and stats packages ( e.g. Python, R); experience in experiment design, causal inference and CLTV development

• Strong understanding of eCommerce fundamentals and drivers of Traffic, Conversion and Revenue.

• Foundational understanding of Digital Marketing programs not limited to SEO, PPC, Programmatic Display/Video, Social and Affiliates.

• Experience in driving end to end measurement programs and campaigns including measuring effectiveness (ex. Marketing Mix Models) , ROI and Efficiency

• Strong fluency in translating complex data into crisp insights, actions and recommendations

• Ability to influence business decisions and utilizing data at the leadership level

• Excellent problem-solving skills and end-to-end quantitative thinking

• Ability to manage multiple projects simultaneously to meet objectives and key deadlines

• Outstanding communications skills with both technical and non-technical leaders and colleagues

• Cultivates a strong Test and Learn culture within the broader Marketing team within Retail and Apple.

• Bachelor s Degree in Statistics, Mathematics, Data Analytics, Finance, Advanced Analytics, or related field. Master s Degree preferred

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