Technical Analyst - Adobe Analytics (6-13 yrs)

Role : Technical Analyst

Job Description :

- Experience in delivering analytics and optimization solutions across atleast 4-5 clients

- Lead business requirement conversations with external partners to understand their business requirements and articulate those into measurable KPIs.

- Adobe Analytics or GA360 Implementation experience across the life-cycle of multiple brand websites and mobile apps

- Well Versed with Tag Management Solutions like Adobe Launch, Google Tag Manager, Tealium and ability to define and setup deployment process.

- Proficient JavaScript experience in coding and troubleshooting analytics implementations.

- Experience in setting up Optimization / Testing Tools like Adobe Test & Target, Optimizely, Maxymizer, VMO etc.

- Ability to create experiences within optimization tools or connecting with CRM developed experiences.

- Be able to design end-to-end analytics solutions to convert requirements to Solution Design Reference (SDR), define data layer and tagging guides for analytics and marketing tools

- Create and maintain Adobe Analytics JavaScript tags and plugins and be able to validate and debug using relevant debugging tools.

- Be able to convert SDR to exact JS code to be added on page or user actions on page.

- Run clients' QA independently and define deployment processes (Agile methodology, etc.)

- Thorough knowledge of reporting console and admin console

- Proficient in digital and marketing KPIs along with Reporting and Analytics concepts

- Ability to automate reports setup using ReportBuilder/workspace/Excel formulas and macros/using APIs

- Ability to design processes around data governance and areas of privacy and compliance

- Strong ability to support adhoc business queries by analyzing web traffic, engagement and conversions using clickstream data

- Focus on multiple business unit websites and support all facets of the decision making platform (clickstream analysis, outcomes analysis, search analysis, multivariate testing analysis)

- Good understanding of Adobe Marketing stack and how various tools work together to build data driven businesses

- Experience in setting up and delivering experiences using Adobe Audience Manager and it's components

- Understanding of DMP and CDP concepts will be an added plus

- Having experience in either R or Python for data extraction and cleanup

- Understanding of user stitching across tools/platforms will be a plus