Brand Manager - Apparel Retail (4-6 yrs)

Responsible for executing Branding strategy for the Brand . The incumbent ensures that the brand remains recognizable, up to date and exciting to customers. Plan ways to promote and change the public perception of brands.

Role Responsibilities:

- Responsible for Packaging, Cataloging

- Responsible for product pricing - brand PnL, budgeting, price benchmarking

- Product placement - Market understanding (gographic & demographic understanding)

- Responsible for product promotion - ATL, BTL, Digital

- Responsible for all product packaging designs / artworks

- Responsible for all the New Season Catalogue images / content and production

- Responsible for all Tactical / Promotional / Seasonal communications. Interacting with the advertising agency for the designs

- Responsible for coordinating with product and design team for fit and colour approval.

- Responsible for briefing agencies for seasonal creative changes on website and Ecom platforms.

- Coordinate with sales and planning team for BTL planning

- Coordinate with studios for artworks and seasonal video catalogs

- Coordinating with vendors in costs negotiations and model coordination

- Responsible for look books and customer facing collaterals for New Collections

- Responsible with ad agency and media agency for coordination

- Responsible for the administration and documentation for all activities / projects / vendors / etc

- Coordination with Sales team / Designers for Projects / Requirements

- Vendor Management

Needs:

- Consumer Orientation

- Data Orientation

- Ownership

For the Brand Manager, the Brand is your Baby, You own it, you run it!