AVP-Content Strategist

Key Responsibilities:

• Lead the Content Strangely and spearhead the Content requirements of the Shoonyas Marketing team

(Long Form, Short Form, Blog, Web & Social Content curation and creation, Script & Copy Writing)

• Customer Acquisition – Conceptualize, ideate, create and oversee execution of Social and Paid Digital

Campaigns across the life cycle. (Attention, Consideration and Purchase)

• Engagement & Retention - Conceptualize and execute creative campaigns for push notifications,

whatsapp messaging, email, SMS and other marketing communications

• Lead a team and work alongside other Copywriters, Designers, agencies to ensure creative vision is

achieved and brand expectations are met

• Work across multiple platforms to produce rich copy to win on digital platforms

• Ensure the copy is clear, true, on-brand, and meets all legal, partner, and best practice requirements

• Help coordinate, maintain and oversee creative standards and brand experience guidelines

• Manage multiple deliverables at one time to meet aggressive deadlines

Must-have:

• 8+ years of active agency experience in digital copywriting on BFSI or Capital Markets / content

writing or should have worked with Capital Markets

• Impeccable writing skills and command of the English language

• Collaborative attitude to partner different verticals (Marketing, Brand, Social Listening etc.)

Good-to-have:

• Ability to see the bigger picture and to gauge the impact that content can have on business deliverables –

i.e. how a great content strategy can be all pervasive and can drive, user acquisition, engagement,

retention and most of all uniformity in customer experience.

• Experience of working on other Fintech brands

• High levels of motivation and perseverance with a strong sense of conviction in your ideas, plus the skills

and confidence to express them.

• Proven understanding of and curiosity about current and emerging digital trends

• Ability to collaborate, concept, write, edit and present. Provide others with direction without needing

much

• Ability to take ownership of projects, as well as willingness to step in to help others as needed