Develop and execute comprehensive SEO strategies aligned with the companys marketing objectives.
Stay informed about industry trends, search engine algorithm updates, and emerging SEO tools to ensure the implementation of best practices.
Conduct thorough keyword research to identify relevant, high-traffic keywords for the industry and target audience.
Utilize keyword analysis tools to monitor keyword performance and adjust strategies accordingly.
Optimize website content, meta tags, and other on-page elements to improve search engine rankings and user experience.
Collaborate with content creators to ensure content is SEO-friendly and aligns with target keywords.
Conduct regular website audits to identify and address technical SEO issues.
Work closely with web developers to implement technical improvements, including site speed optimization, mobile responsiveness, and structured data markup.
Develop and execute a robust link-building strategy to enhance the websites authority and credibility.
Identify opportunities for building high-quality backlinks through outreach, partnerships, and content collaborations.
Use analytics tools to monitor website performance, track keyword rankings, and measure the effectiveness of SEO strategies.
Generate regular reports for key stakeholders, highlighting key metrics, insights, and recommendations for improvement.
Collaborate with marketing, content, and design teams to align SEO strategies with broader marketing initiatives.
Stay abreast of industry changes, search engine updates, and new technologies to continually refine and enhance SEO strategies.
Formulate and implement strategic plans to achieve short-term and long-term goals.
Experience & Qualification:
Bachelors degree in Marketing, Business, or a related field.
Proven experience as an SEO Manager or similar role.
In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
Familiarity with SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, etc.
Strong analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Ability to work collaboratively in a cross-functional team environment.