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Digital Marketing - Fresher - MBA Must
Fashion TV
posted 1mon ago
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Job Description
Location: Santacruz (West)
Job Type: Full-Time
Department: Marketing
Reports To: Digital Marketing Manager
About Fashion TV:
Fashion TV is the world s largest fashion brand and a leading luxury fashion and lifestyle media house. Founded in 1997 by Mr. Michel Adam Lisowski in France, Fashion TV operates a widely distributed satellite channel with over 31 satellites and 2,000 cable systems, reaching more than 2 billion viewers across 193 countries. With a commitment to excellence in fashion and lifestyle broadcasting, Fashion TV continues to set the highest standards in the industry.
Key Statistics :
- 2 billion viewers
- 250 cable satellites
- 193 countries
- 500 million households
- 10 million public TV sets in public places
- 5 million monthly website screen viewers
- 500k app subscribers and 35k installations per month
- 65 million views on YouTube channel
- 4 million+ Facebook likes and 12 million weekly views
- 300k Instagram followers with 125k organic reach per month
Fashion TV India Private Limited collaborates with aspiring entrepreneurs to launch multiple businesses across various fields through franchising, licensing, events, media, concepts, and city partnerships.
Immediate Joiners Preferred and Mumbai based candidates only
Job Summary:
As a Digital Marketing Executive, you will be responsible for assisting the Digital Marketing Manager in executing online marketing campaigns, building brand awareness, driving traffic to our website, and engaging with our target audience. This is a fantastic opportunity for fresh MBA graduates with a strong interest in digital marketing to apply their academic knowledge in real-world projects.
- Social Media Management: Assist in managing social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including creating content calendars, posting updates, and engaging with followers.
- Content Creation: Collaborate with the content team to create compelling blog posts, social media updates, email newsletters, and other digital content that aligns with brand goals.
- SEO Optimization: Conduct basic SEO research to improve website content and rankings on search engines (Google, Bing, etc.), ensuring on-page SEO best practices are followed.
- PPC Campaigns: Support in managing Google Ads, Facebook Ads, and other paid campaigns to drive traffic, lead generation, and conversions.
- Email Marketing: Assist in the development and execution of email marketing campaigns, including drafting emails, managing email lists, and analyzing campaign performance.
- Analytics Reporting: Monitor and analyze digital marketing performance using tools like Google Analytics, social media insights, and other reporting tools to track KPIs.
- Market Research: Conduct research on industry trends, competitors, and customer behavior to help refine marketing strategies.
- Collaboration: Work with cross-functional teams, including creative, product, and sales teams, to align marketing strategies and initiatives.
- Education: MBA in Marketing, Digital Marketing, or a related field (Freshers welcome).
- Digital Marketing Knowledge: Basic understanding of digital marketing strategies and tools (SEO, SEM, Social Media, Content Marketing, Email Campaigns, etc.).
- Analytical Mindset: Ability to interpret data and generate insights to improve campaign performance.
- Creativity: Ability to think outside the box and create engaging, innovative content.
- Communication Skills: Strong written and verbal communication skills.
- Team Player: Ability to work collaboratively within a team and across departments.
- Attention to Detail: High attention to detail in content creation, campaign execution, and reporting.
- Proficiency in Tools: Basic knowledge of tools such as Google Analytics, Google Ads, Canva, Hootsuite, MailChimp, or similar platforms is a plus but not mandatory.
- Training Development: On-the-job training and mentoring to help you grow your digital marketing skills.
- Career Growth: Opportunities to advance within the organization as you gain experience and expertise in digital marketing.
- Dynamic Work Environment: A vibrant and collaborative work culture where new ideas are encouraged.
- Competitive Salary Benefits: Attractive compensation package with benefits tailored to your needs.
Employment Type: Full Time, Permanent
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People are getting interviews at Fashion TV through
People are getting interviews through
(based on 15 Fashion TV interviews)
Job Portal
73%
27% candidates got the interview through other sources.
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Confidence
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High Confidence means the data is based on a large number of responses received from the candidates.
What people at Fashion TV are saying
Digital Marketer salary at Fashion TV
reported by
2
employees
with 4-6
years exp.
₹1.8
L/yr - ₹2.3
L/yr
59%
less
than the average Digital Marketer Salary in India
View more details
What Fashion TV employees are saying about work life
based on 245 employees
Strict timing
Alternate Saturday off
No travel
Day Shift
Fashion TV Benefits
Job Training 
Soft Skill Training 
Team Outings 
Education Assistance 
Work From Home 
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