Fabzen Technologies - Manager - Performance Marketing (3-4 yrs)

Performance Marketing Manager

Job Description:

We at Fabzen Technologies are looking for a knowledgeable and experienced individual to fulfill the role of Performance Marketing Manager.

Responsibilities:

- Own end-to-end user lifecycle management (Acquire, Engage, and Retain).

- Build digital marketing P&L, including budget planning/allocation, campaign performance and customer acquisition cost, and LTV.

- Lead paid advertising efforts on Facebook/Instagram/Google, compose relevant ad copy, create new campaigns, develop and implement tests for copy and landing pages, and publish a weekly KPI report.

- Design, execute, and analyze A/B tests across Google & Facebook advertising platforms to test targeting, creative, and landing pages, and improve overall campaign performance.

- Plan and execute all digital marketing, including SEM/SMM, marketing database, social media, and display advertising campaigns.

- Work with content, graphic & category teams to meaningfully establish our proposition to users across the journey - from acquisition to repeat purchase.

- Develop marketing strategy, prioritize marketing initiatives, define program goals, and establish performance measurement standards.

- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and other crucial KPIs).

Qualifications:

- Min 3 years of hands-on campaign and budget management experience with high-growth consumer tech startups or D2C brands.

- Proven experience in running performance & display campaigns (CPC, CPA, CPT, etc) across Google, FB, YouTube, Instagram, Bing, affiliates, and others.

- Experience with tools including MMPs (AppsFlyer), Firebase, Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, and others as well as with tools such as Clevertap/Mixpanel, etc.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and convert.

- Experience in optimizing landing pages, user funnels, A/B, and multivariate experiments.

- Strong analytical skills and data-driven thinking.

- Up to date with the latest trends and best practices in online marketing and measurement.