Manager/ Sr. Manager - Pay Per Click (E-Commerce)

Fabel Services Pvt Ltd is seeking a responsible for overseeing and optimizing paid search campaigns across various platforms, including Google Ads, Bing Ads, and social media networks with 8 -12 years of experience in PPC management, you will leverage your extensive expertise to develop, execute, and refine strategies that drive traffic, increase conversions, and maximize ROI. This role requires a strategic thinker with strong analytical skills, leadership abilities, and a deep understanding of the digital advertising landscape.

Key Responsibilities:

• Campaign Planning and Setup: Conduct keyword research to identify potential keywords and

phrases for campaign targeting.

• Develop and implement PPC strategies for various platforms, such as Google Ads, Bing Ads,
  and social media channels.
• Create and set up PPC campaigns, ad groups, and ad copies.
• Campaign Monitoring and Optimization: Monitor and analyze campaign performance,
  adjusting bids, budgets, and targeting parameters to achieve optimal results.
• Conduct A/B testing to refine ad copies and landing pages for improved conversion rates.
• Implement and manage remarketing campaigns to maximize user engagement.
• Keyword Management: Regularly update and optimize keyword lists based on performance
  and relevance.
• Perform competitor analysis to identify new opportunities and trends in the industry.
• Budget Management: Manage daily and monthly budgets, ensuring efficient allocation of

resources.

• Provide budget recommendations based on performance data and business goals.
• Reporting and Analysis: Generate and present regular reports on campaign performance,

highlighting key metrics and insights.

• Utilize analytics tools to assess the impact of PPC efforts on overall marketing goals.
• Work closely with the content, design, and development teams to ensure ad creatives and

landing pages are optimized for conversions.

• Collaborate with other marketing team members to align PPC strategies with broader
  marketing initiatives.

Qualifications :

✓ Bachelors degree in marketing, Advertising, or a related field.

✓ Proven experience in managing PPC campaigns on platforms like Google Ads, Bing Ads, and

social media.

✓ Proven expertise in the UK & US markets, including knowledge of local marketing trends,

consumer behaviors.

✓ Handled minimum 50 lacs per month on PPC.

✓ Strong analytical skills with the ability to interpret data and provide actionable insights.

✓ Familiarity with Google Analytics and other web analytics tools.

✓ Excellent communication skills and the ability to work collaboratively in a team.

✓ Certification in Google Ads or other relevant platforms is a plus.

✓ Knowledge of SEO and its integration with PPC strategies is beneficial.

Title : Manager/ Sr Manager - PPC

Location : Work from Office, Udyog Vihar Phase 4 Gurgaon

Company : Fabel Services Pvt Ltd Focused

Region : UK & Ireland Industry : E-commerce, B2C (Contact Lenses, Glasses, Sunglasses)