Senior Associate - Content Writing

Sr. Associate Content Writing

We are looking for an experienced Content & Marketing Executive to assist in the planning, execution and optimizations of our online marketing efforts. The promotion of brand, category & product pages through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours, one of the UKs most established e-commerce eyewear companies. The ideal candidate will have a passion for all things marketing and technology, as well as knowledge for SEO best practices for content creation. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue & Organic traffic. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. The right candidate will possess project management skills, have excellent attention to detail, have outstanding interpersonal skills, and well versed to work as part of the wider marketing team. We are looking for an individual who can self-manage and work under their own initiative at the heart of a vibrant and busy digital department.

Responsibilities :

• Assist the SEO and Content team in the formulation of content strategies to build a lasting digital connection with consumers.
• Support the SEO channel by helping develop and execute optimizer content taking into account best practices.
• Work within the content & SEO team in all aspects of SEO including but not limited to keyword research, link building, analysis and website auditing and developing recommendations from a content and technical perspective.
• Overlook and be responsible for the continued organic growth of our UK and Irish Markets
• Key involvement in the internal projects to update the search and platform by providing recommendations to optimism organic search performance.
• Collaborate with our designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
• Acquire insight in online marketing trends and keep strategies up to date.
• Corresponding with email and social media departments to ensure content is on-brand and grammatically flawless.

Requirements:

• 4+ yrs experience in a content marketing role (preferably B2C)
• Experience proofreading, editing and managing the workload of a team of content writers.
• A creative and engaging writing style
• In-depth knowledge of SEO, meta data, and keyword research
• Experience using SEO tools.
• Fluency in everything Google Analytics
• Experience using a CMS to upload and edit content.
• A very strong grasp of grammar and spelling.