Performance Marketer

Writing Copy for Facebook Ads

Creating some graphics for Facebook Ads, Google Ads, Email marketing

Generating sales using Facebook Ads for D2C brands.

Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Testing variations of ads to determine best performing

Continuous monitoring of results and improving of ads

Reporting of results of Facebook Campaigns

Manage the strategy and setup of all paid campaigns.

Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

An in-depth understanding and experience in media-buying, planning and research.

Familiarity with PPC initiatives and research

Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients

Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.

Experience handling marketing budgets and forecasting/reporting results.