Lead - Marketing - Decorative Paints Segment - Manufacturing (5-7 yrs)

Marketing Lead-Decorative Paints-(Mumbai)

Marketing Lead - Mumbai

- A leading paint manufacturer offering high-quality decorative and industrial paints, the brand is known for its innovative approach to color selection and fair pricing. It provides eco-friendly, low-VOC products crafted with cutting-edge technology for superior performance and sustainability. Focused on customer satisfaction, it aims to transform spaces with beautiful, durable, and responsible solutions.

- As a pivotal member of our Marketing team, you will lead the formulation and execution of a comprehensive influencer marketing strategy. Your role will be instrumental in enhancing brand awareness and establishing the company as a leader in the industry by leveraging the power of influencers to reach and engage with our target audience effectively.

Qualifications:

- MBA or equivalent postgraduate degree in Marketing or a related field.

Experience:

- 5+ years of experience in marketing, with a strong preference for candidates with experience in the decorative paints, construction materials, or related ancillary industries.

- Demonstrated expertise in developing and managing influencer marketing campaigns.

Key Responsibilities:

Marketing Strategy and Campaigns:

- Formulate and execute a comprehensive influencer marketing strategy to promote the company's offerings.

- Develop and oversee influencer campaigns from concept to execution, ensuring alignment with brand objectives, market trends, and target audience preferences.

- Identify and collaborate with influencers, including architects, interior designers, engineers, and other key opinion leaders in relevant industries.

- Work closely with influencers to create authentic and compelling content that resonates with the target audience while maintaining brand integrity.

- Leverage both on-ground and digital platforms to design and launch impactful influencer marketing campaigns.

Relationship Management:

- Build and nurture strong relationships with influencers to foster ongoing partnerships.

- Act as a liaison between the company and influencers, ensuring seamless communication and collaboration.

- Engage with channel partners, such as dealers and contractors, to gather insights and feedback on influencer-driven initiatives and their market impact.

Performance Tracking and Analysis:

- Monitor, track, and analyze the performance of influencer campaigns to evaluate their effectiveness.

- Provide actionable insights and strategic recommendations based on data to enhance future campaigns.

- Maintain detailed reports and presentations on campaign metrics, ROI, and audience engagement using tools like Excel or other relevant software.

Skills:

- Strong ability to identify and interpret market trends and competition updates to inform strategy.

- Creative and detail-oriented mindset for developing impactful influencer marketing strategies.

- Excellent interpersonal and communication skills for building relationships with influencers and stakeholders.

- Proficiency in data analysis and reporting tools, particularly Excel, for monitoring campaign performance and deriving insights.

- Flexible and proactive approach to exploring various strategic options in a dynamic market environment.