Paid Ads Executive

We are looking for a highly skilled and results-driven Digital Marketing Specialist with expertise in paid advertising. The successful candidate will be responsible for developing and executing effective paid marketing strategies across various platforms. If you have a proven track record of optimizing ad campaigns, driving conversions, and staying abreast of industry trends, we invite you to apply.Key Responsibilities:Paid Advertising Strategy:Develop and implement comprehensive paid advertising strategies to achieve business goals.Optimize campaign performance through data analysis and A/B testing.Campaign Management:Create, launch, and manage paid campaigns across platforms such as Google Ads, Facebook, LinkedIn, etc.Monitor and adjust budgets, bids, and targeting parameters for optimal results.Keyword Research:Conduct thorough keyword research to identify high-performing keywords relevant to our target audience.Regularly update and refine keyword lists based on performance metrics.Ad Copy and Creative Development:Collaborate with the creative team to develop compelling ad copies and visuals.Ensure ad creatives align with brand guidelines and resonate with the target audience.Performance Analysis and Reporting:Analyze campaign performance data, generate reports, and provide actionable insights.Present findings and recommendations to improve ROI and achieve KPIs.Budget Management:Manage advertising budgets effectively to maximize return on investment.Identify opportunities for scaling successful campaigns.