Paid ads expert

Job Responsibilities:
Market Analysis: Conduct comprehensive trend analysis and explore targeting options to ensure campaigns stay ahead of the curve.
Strategic Campaigns: Design, execute, and maintain ROI-focused targeted ad campaigns that drive business growth.
Continuous Optimization: Continually optimize campaign components, including keyword strategy, ad copy, bid prices, cost metrics, and audience targeting.
Compelling Copy: Craft compelling ad copy that prioritizes conversions and engagement.
Campaign Enhancement: Optimize existing ad campaigns to improve performance and efficiency.
E-Commerce Expertise: Utilize knowledge of Amazon Ads, Flipkart Ads, and other E-Commerce platforms to run effective ad campaigns.
Testing Excellence: Actively measure and execute A/B split testing to ensure optimal campaign performance.
Performance Insights: Analyze campaign performance and compile monthly reports, offering key takeaways and actionable suggestions.
Client Collaboration: Recommend and collaborate with clients and the marketing team on content and landing page creation to enhance campaign performance.
Tracking Mastery: Set up conversion tracking and retargeting pixels for comprehensive campaign analysis.
Industry Awareness: Stay updated on the latest advertising trends and incorporate them into strategies.
Programmatic Proficiency: Experience with Programmatic Advertising is considered a plus.
Analytical Tools: Utilize analytics tools such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking.
Team Collaboration: Collaborate with cross-functional teams to align marketing efforts with overall business objectives.

Skills Required:
Meta/Blueprint certification is a plus.
A minimum of 1-2 years of hands-on experience in paid media management.
Excellent written and verbal communication skills.
Should be a multi-tasker.