Product Marketing Manager

Job Summary

We are seeking a dynamic and results-driven Product Marketing Manager to lead the go-to-market strategy and drive the success of our Financial Services software products. In this role, you will serve as the voice of the customer, collaborating closely with product management, sales, and marketing teams to develop compelling messaging, positioning, and value propositions. The journey begins by researching competitors, and understanding the market drivers to ensure any new product offering we invest in is positioned to succeed. You will own product launches, create impactful sales enablement materials, and contribute to marketing campaigns to drive adoption, revenue, and customer satisfaction. The ideal candidate is a strategic thinker with a passion for technology, deep knowledge of financial services, data-driven decision-making, and storytelling, capable of translating complex product features into clear, customer-focused benefits.

Responsibilities:

• Develop and execute go-to-market strategies for product launches, ensuring alignment with the unique needs of financial services clients.
• Craft tailored messaging and positioning that highlights the products value in addressing key challenges in the financial services industry, such as compliance, efficiency, or customer experience.
• Conduct market research, competitive analysis, and customer interviews to understand trends, pain points, and opportunities within financial services.
• Collaborate with product management to translate technical features into clear, customer-centric benefits for financial institutions.
• Create sales enablement materials such as industry-specific pitch decks, case studies, ROI calculators, and regulatory compliance guides.
• Work with the marketing team to plan and execute targeted marketing campaigns, leveraging channels and tactics relevant to financial services professionals (e.g., webinars, thought leadership content, industry events, third party SDR/BDR providers).
• Define and track KPIs to measure product adoption, market penetration, and campaign success within the financial services sector.
• Act as a trusted product expert in customer discussions, at trade shows, and during industry events, highlighting the companys impact on financial services innovation.
• Develop educational content, such as white papers, blogs, and videos, that position the company as a thought leader in SaaS solutions for financial services.
• Partner with customer success teams to capture feedback from financial services clients and identify opportunities for enhancing product adoption and satisfaction. Includes establishing and chairing a customer user group.
• Stay informed about regulatory changes, emerging technologies, and competitive solutions in the financial services sector to ensure product and messaging differentiation.
• In collaboration with sales and services, create win-announcements when deals close, go-live announcements as projects go-live and case studies that showcase an implementation, inclusive of quantitative benefits.
• Foster collaboration across product, sales, and marketing teams to ensure all client touchpoints reflect a unified value proposition tailored to financial services.

Required Qualifications:

• Experience: 5+ years of product marketing or related experience in a SaaS company, with exposure to financial services clients or industries.
• Education: Bachelors degree in Marketing, Business Administration, Finance, or a related field (MBA or advanced degree is a plus).
• Industry Knowledge: Strong understanding of the financial services industry, including key challenges, regulatory landscape, and emerging trends. A focus on Payments is a plus
• Technical Acumen: Ability to understand and articulate complex SaaS product features and translate them into customer-focused benefits for financial organizations.
• Market Research Skills: Proven ability to conduct market analysis and competitor research, particularly within the financial services domain.
• Go-to-Market Expertise: Experience developing and executing go-to-market strategies for B2B SaaS products.
• Sales Enablement: Demonstrated ability to create impactful sales collateral tailored to financial services use cases (e.g., ROI calculators, compliance guides).
• Communication: Exceptional written, verbal, and presentation skills, with a strong aptitude for storytelling and simplifying technical content.
• Collaboration: Track record of working cross-functionally with product, sales, customer success, and marketing teams in a fast-paced environment.
• Data-Driven Approach: Ability to measure and analyze the performance of marketing initiatives and optimize strategies based on insights.

Preferred Skills:

• Familiarity with financial services technology solutions such as CRM systems, payment platforms, or regulatory compliance tools.
• Knowledge of digital marketing tools and platforms (e.g., HubSpot, Google Analytics, LinkedIn Ads).
• Experience working in a startup environment with the ability to adapt quickly and prioritize tasks effectively.
• Previous experience working with external lead-generation organizations who provide SDR and BDR capabilities