Sr. Manager / AGM - Marketing

Role & responsibilities

• Define and maintain a compelling brand identity and positioning that resonates with our target audience, ensuring consistency across all marketing channels and touchpoints. Oversee the development of compelling marketing content, collateral, and presentations. Develop, execute and manage multi-channel marketing campaigns including digital marketing, PPC, SEM, content marketing, social media, email marketing, PR, events, webinars, and more as required.
• Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans aligned with the company's growth objectives and market positioning, to drive revenue growth and brand recognition.
• Be MQL and budget-driven. Must have expertise in lead generation and nurturing activities, including demand generation campaigns, SEO/SEM strategies, and conversion optimization, to generate qualified leads and support sales pipeline growth.
• Be process driven- Plan/Budget/Report/Analyse/Improve
• Hire, guide and maintain a high-performing marketing team. Ensure effective allocation of resources and deliver measurable return on investment (ROI).
• Maintain a clean and updated CRM
• Maintain a perfectly running and updated website
• Collaborate closely with the sales team to align marketing efforts with sales objectives, optimize lead handoff processes, and enhance sales enablement materials.
• Understand and develop ICPs and customer personas for target markets for Software and SaaS business models.
• Analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
• Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
• Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
• Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.
• Foster strategic partnerships and alliances with key industry stakeholders, influencers, and organizations to enhance brand visibility and expand market reach.

Preferred candidate profile

• 7+ years of experience in senior B2Bmarketing roles, in the software industry, preferably SaaS
• Proven track record of driving successful marketing strategies and campaigns in a technology/SaaS environment with measurable ROIs
• Strong leadership skills with experience managing and mentoring marketing teams.
• Successfully executed demand generation campaigns to drive customer acquisition, engagement, and retention.
• Expertise in SEO/SEM/PPC strategies, and conversion optimization, to generate and nurture qualified leads and support sales pipeline growth
• Should have led a content team with content strategy and execution
• Should have lead participation in industry events
• Should have effectively monitored and reported on key marketing performance metrics and KPIs.
• Excellent project management skills to manage multiple initiatives and stakeholders.
• Data-driven mindset with the ability to analyse marketing metrics and make data-backed decisions.
• Proficiency marketing automation platforms- Zoho and Hubspot
• Partnership development
• High-end Analyst interactions
• Experience in conducting thorough market research and competitor analysis to identify trends, opportunities, and potential risks, translating insights into actionable marketing plans.
• Should have a database of vendors required for executing marketing projects like films/merchandise/events
• Exceptional communication and presentation skills.
• Strong organisational skills and attention to detail.
• Up-to-date knowledge of SaaS and technology industry trends

Perks and benefits