Manager/ Sr. Manager-Performance Marketing

Role & responsibilities

• Understand clients requirements and meet desired performance objectives across a portfolio of clients.
• Serve as the primary point of contact for high-value clients and take strong ownership of client deliverables.
• Devise strategies based on quantitative research for execution of campaigns to achieve said goals.
• Maintain high client satisfaction & retention by solving their growth challenges and up-selling & cross selling them with new solutions consistently.
• Handle digital advertising portfolio of clients related to performance, branding & analytics end-to-end including but not limited to manage ads on paid channels (Google,

Meta, Linkedin, Twitter, etc), handle marketplaces (amazon, flipkart, myntra, etc),

lead creatives & comm strategy & recommend website/app optimisation ideas.

• Analyze performance of digital campaigns at different levels using appropriate key

performance indicators (KPI) classifications: CTR, CPC, CPM, conversions, ROAS, CAC, LTV, etc. Identifying opportunities that are most effective at driving growth across digital marketing programs.

• Work with the cross-functional team and deeply involved in creation & upgradation of reports & dashboard, products analytics & insights, data collection & product optimisation.
• Lead a team and delegate them work across different clients and help them meet their monthly & quarterly goals.
• Provide guidance and support to the team in managing their client portfolios.
• Train the team regularly, upgrade their skills across different functions of digital

advertising domain and company processes.

• Build frameworks for the portfolio of ET Medialabs through research, create case

studies and establish thought leadership by contributing articles.

Preferred candidate profile

• 3-6 years of experience in the digital advertising industry with proven track record in performance marketing & branding, handling large scale spends & leading growth initiatives.
• Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges. MBA is a plus.
• Experience in performance marketing, growth marketing, branding & advertising.
• In-depth knowledge & experience of running Google Ads, Meta Ads & other paid channels.
• Managed large scale digital media spends in performance marketing & branding.
• Has experience in developing media plans, testing different campaign ideas & making

them successful.

• Candidates should be comfortable with advanced data and measurement tools.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools, and

dashboards to derive actionable insights.

• Proven written and verbal communication, with a knack to communicate complex ideas

in easy to understand simple language.

• Strong leadership skills with experience managing and developing a team is a plus.
• Strong analytical and Excel skills are essential, ability to leverage data and analytics to

improve performance for digital campaigns is required.

• Excellent communication, negotiation, and presentation skills.
• Ability to thrive in a fast-paced and dynamic environment.