City Sales Manager - North

The Counter Lead is responsible for supporting their Brand in for supporting the Brand in driving sales turnover and market share through consistently remaining consumer focused.

They are accountable for achieving this by

\u00b7 reflecting a credible and professional Brand image to all internal and external consumers at all times

\u00b7 maximising sales through selling, providing excellent service and retail standards

\u00b7 contributing to efficiencies through adhering to store/Brand//Company Procedures and guidelines

\u00b7 Understand daily/weekly targets

\u00b7 Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.

\u00b7 Keep up to date with competitor activities and missed opportunities

\u00b7 Effectively social media, leveraging opportunities to drive the business, protect and enhance the Brand image.

\u00b7 Deliver the Brand Strategy, ensuring the delivery of an effective local plan

\u00b7 Plan and implement local marketing & events initiatives, aligned to Retailer activity.

\u00b7 Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mind\u2043set and a surprise and delight culture

\u00b7 Be an Ambassador for the Brand \u2043 lead the way to ensure Brand values are represented and bought to life.

\u00b7 Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate

\u00b7 Use digital tools to ensure knowledge is kept up to date

\u00b7 Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.

\u00b7 Develop up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumers needs. Operations

\u00b7 Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)

\u00b7 Review retail standards on a daily basis ensuring they are maintained to the required standard

\u00b7 Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes

\u00b7 Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk

\u00b7 Ensure all information requests are fulfilled accurately, within deadlines set

\u00b7 Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed

\u00b7 Create and maintain a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to

\u00b7 Ensures that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of Acceptable during audits.

Commerciality

\u00b7 Manage daily replenishment, taking appropriate action where necessary

\u00b7 Maximise sales performance by utilising all commercial reports before making commercial decisions

\u00b7 Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales

\u00b7 Identify stock package issues, and take corrective action, informing the Area Manager when out of direct control

\u00b7 Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelines

\u00b7 Identify trends and make suggestions to enhance product performance.

. Experience in a fast\u2043paced retail and/or consumer facing environment \u00b7 Ability to drive self\u2043development

\u00b7 Commercial understanding and awareness of industry

\u00b7 Effective communication, organisation and prioritisation skills