Assistant Manager - Brand

Role & responsibilities :

Campaign Development & Execution:

• End-to-End Campaign Ideation & Strategy: Collaborate with senior marketing manager and cross-functional teams to develop a comprehensive launch campaign - define key objectives, target audience, USPs that highlight the products value and planning a structured rollout that builds anticipation pre-launch and drives sustenance post-launch.
• Content & Asset Development: Partner with creative and production teams to develop a suite of assetssuch as videos, images, social content, and product descriptions.
• Influencer & Partner Activation: Identify and engage influencers and partners who align with the brands vision and develop plans for influencer partnerships, product seeding, and collaborations that generate organic buzz and social proof around the product.
• Stakeholder & Cross-functional Coordination: Liaise with internal teams (product, sales, marketing, and e-commerce) and external stakeholders (media agencies, creative partners) to ensure a cohesive launch experience.

Marketplaces & E-commerce:

• Strategic Platform Optimization: Ensure that all product listings are optimized with compelling titles, descriptions, and keywords to improve search rankings and visibility within each platform.
• Enhanced Content & Listing Management: Collaborate with creative and content teams to create enhanced Brand Content adding rich multimedia elements such as videos, infographics, and comparison charts.
• Promotional Planning & Execution: Work closely with e-commerce platforms and in house sales teams to develop and execute campaigns, including seasonal sales. Coordinate launch and promotional calendars with platform teams to secure premium placements and maximize visibility during peak shopping periods.
• Data-Driven Insights & Analytics: Use platform analytics to track key performance indicators and overall sales performance.

Media & Digital Marketing:

• Work closely with the in-house media team to ensure timely delivery of all media assets, supporting seamless execution across channels.
• Gauge platform performance to understand effectiveness and ROI, implementing adjustments as necessary.
• Enable best-in-class campaign plans that align with product launches and key brand milestones, maximizing impact across media channels.

Creative Production & Brand Consistency:

• Work with creative teams and production partners to ensure all branded assets are high-quality, on-brand, and delivered on schedule.
• Coordinate with global teams to create cohesive brand communications that reflect our core values and product innovations.

Research, Analytics & Insights:

• Conduct research to understand market trends, consumer behavior, and competitor activities within the tech category.
• Utilize data and analytics to assess campaign performance and inform future strategies, assisting senior team members in data-driven decision-making.

Preferred candidate profile :

• A postgraduate degree in marketing, business, or a related field from an accredited institution with 5-7 years of experience in marketing or brand management.
• Strong understanding of marketplaces, particularly experience with platforms like Flipkart, Amazon, or similar.
• A good grasp of media and digital marketing fundamentals; familiarity with analytics is a plus.
• Experience in creative production and working with advertising agencies.
• Excellent communication skills to liaise effectively with global teams and partners.
• A keen interest in design, technology, and culture and the drive to excel in a fast-paced, high-energy environment.