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EssenceMediacom

Compare

2.5

based on 14 Reviews

44 EssenceMediacom Jobs

Executive - Programmatic

EssenceMediacom Canada

2.5

based on 14 Reviews

1-2 years

Mumbai

1 vacancy

Executive - Programmatic

EssenceMediacom

posted 1mon ago

Job Role Insights

Fixed timing

Key skills for the job

Social Media Marketing Google Analytics PPC Nexus Google AdWords Digital Media

+ 3 more

Job Description

Description

Position at GroupM Nexus

Overview

GroupM is looking for a passionate, energetic individual to take complete charge of Biddable Media Programmatic. We are looking forward to hire Executive - Programmatic in our team.

Reporting of the role

This role reports to the Associate Director, GroupM Nexus

Overview of the Job

3 best things about the job:

Get to work in a truly integrated team handling 360 aspects for a brand
Will work closely with the leading publishers such as Google Facebook
Will be exposed to Programmatic

In this role, your goals will be:

In three months:

Understood the complete biddable media scenario on client s business, e.g. Search, Facebook, etc.
Handled day to day tasks / requirement effectively

In six months:

Optimized implementation in all biddable media platforms
Recommended and implemented best practice
Explored and executed an innovation in one of the biddable media platforms

In 12 months:

Exceed client expectations in terms of biddable media implementation
Create a road-map for the next year.

What your day job looks like at GroupM:

Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available
Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs
Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

What you ll bring:

Expertise in Google analytics
Through understanding of Google AdWords, Facebook Ads
Understanding of Bid Management Tools
Number Crunching
Understanding of Programmatic

Minimum qualifications:

Relevant experience of 1-2 years in search marketing roles

More about GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operation in their own right with leading market positions. GroupM s primary purpose is to maximize the performance of WPP s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP s group revenues of more than $20 billion.
Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https: / / www.linkedin.com / company / groupm

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale. At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

Employment Type: Full Time, Permanent

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