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4 Esme Consumer Jobs
Assistant Brand Manager
Esme Consumer
posted 1d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Key Roles and Responsibilities :-
Brand awareness and demand generation
- Work on various aspects of Brand Communication from content design to execution (new product launch campaigns, social media pages, influencer campaigns, content listings on partner platforms).
- Assist in executing brand advertising from concept to creative to amplification.
- Work with activation and creative agencies on aspects like artwork, adaptations, outlet activations etc.
- Driving execution as per agreed Brand Activation Calendar.
- Track and lift the digital as well as offline imagery of the brand.
NPD
- Market research customer connect to keep the product portfolio upgraded relevant.
- Build maintain a rolling NPD Calendar.
- Drive the innovation calendar for the brand by launching NPD s OTIF.
- Identify opportune spaces to grow the current portfolio as well as foray into newer categories.
- Competition mapping price tracking.
- Coordinate with RD for product conceptualization, new product development claim studies.
- Drive trials across the entire testing funnel and help finalize formulations for commercialization.
- Coordinates with procurement for packaging development as well as disruptive 3P sourced product lines.
- Works on packaging development and enhancement in terms of design to stay at pace with the ever evolving market trends.
BTL
- Identify participate in opportune exhibitions, trade fairs, regional events.
- Conceptualize execute regional SEMINARS to grow brand affinity on-ground.
- Execute In-Salon Branding PAN India.
- Plan execute product KT s.
Experience Qualifications:-
- MBA, preferably in marketing with 5 years of experience in a brand role.
- At least 3 years of relevant experience in a beauty or personal care brand. Exposure in the professional products space or salon industry would be an advantage.
Skills competencies :-
- Category understanding basic knowledge of the beauty and personal care space.
- Understanding of Marketing Communication Development and Assessment.
- Strong ownership acumen.
- Consumer centricity.
- Digital E-Commerce understanding.
- Excellent communication skills.
Job Category: Marketing
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
No travel
Day Shift
Esme Consumer Benefits
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