Segmentation and Reporting Specialist

Management Level

Role Summary

The Segmentation & Reporting Specialist is responsible for supporting the Associate Director in ensuring EQ s CRM data is up-to-date, accurate and complete. This involves generating reports to identify gaps in our CRM s data, and using those reports and platforms such as SalesIntel and LinkedIn, as well as Google, to fill those gaps. The Segmentation & Reporting Specialist will also create segments in Marketo, our Marketing Automation Platform so that we can easily identify clients of each business area, new business accounts, and members of the buying group at every company. In addition to data hygiene and segmentation, the Segmentation & Reporting Specialist will also report on data completeness and engagement by different segments. Overall, the Segmentation & Reporting Specialist plays an important role in supporting the marketing team and driving demand for the companys services.

Business Function

The marketing department is responsible for promoting EQ s services to potential and existing clients with the intent of identifying and passing high quality leads to sales teams. This may involve a variety of activities such as developing marketing campaigns, creating marketing materials, analyzing market trends, and tracking the effectiveness of marketing efforts. The marketing department may also be responsible for conducting market research, and identifying target customer segments. In addition to these activities, the marketing department is responsible for managing the companys online presence, including its website and social media accounts. The marketing team consists of around a dozen people spread across North America and India. Ultimately, the goal of the marketing department is to increase brand awareness and drive sales for the company.

Core Duties/Responsibilities

The successful candidate will be responsible for the following:

Skills, Capabilities and Attributes

The successful candidate will demonstrate the following experience, skills and behaviours:

Education

Bachelors degree in marketing or business preferred. 3-5 years of experience