Associate Product Manager

Role Description

Product Growth- Drive Growth at scale for existing product portfolio and launch New

Products

Product Assets Ownership

This section will be the major focus for the candidate

• Own the product positioning for the mega-category on all assets, such as the

Simplilearn website, subdomain websites, LMS portal etc.

• Manage content, prices, program structure, headers, etc. on the websites through

backend operations on a daily basis

• Own the entire Go-To-Market Strategy and Operations to ensure program launches

within the prescribed timeline and as per the brand guideline, guided by the

Simplilearn Quality and UX framework

• Manage all configurations for creating courses, bundle programs etc as part of the

GTM or program revamp activities

Category Ownership:

• Own the entire Product Lifecycle from ideation to Sunset for the programs under the

mentioned Category

• Drive market research: a mix of quantitative-primary (surveys, segmentation,

positioning research, product proposition/ concept tests, etc.), qualitative-primary

(focus groups, in-depth interviews, market research online communities, etc.), and

secondary/desk research to identify new product opportunities (product-market fit)

and develop a point of view

• Ensure timely launch of product and monitor post-release metrics to ensure optimal

PFM

• Optimize the positioning for new products
• Develop sales enablement tools, drive GTM and align, train all stakeholders

User Experience

• Track user experience & engagement at regular frequency
• Proactively tackle possible escalations and align delivery process
• Give service design inputs to ensure high CSAT/NPS
• Assist academic and industry partnerships for product success
• Conduct focus groups, feedback sessions, etc. to get customer feedback and identify

pain points before addressing the pain points in a productive manner

Optimizing Existing Products

• Monitor product performance metrics and identify red flags - perform regular Pre

Mortems

• Create proactive measures and align stakeholders to mitigate the red flags and

optimize the product

• Ideate and conceptualize the scaling of existing products
• Ensure process excellence to achieve the right mix of cost and optimal delivery
• Work closely on the product update and sunset process, with scrum team to create

low-wastage roadmaps

Desired Skills:

• Cross functional leadership, Stakeholder management, Prioritization understanding
• Bias towards action and data driven approach
• Product marketing & driving product initiatives
• Ability to manage healthy conflicts
• Collaborative with external stakeholders such as influencers, subject matter experts,

partners

Qualifications requirement:

• Fresher or ,0-6months of Professional experience
• MBA candidates from top universities will be preferred
• 0-6 Months of work experience in product/category management preferred