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44 Eli Lilly and Company Jobs
Market Research & Consumer Analytics Manager
4-8 years
Panipat, Yamunanagar, Faridabad + 3 more
1 vacancy
Market Research & Consumer Analytics Manager
Eli Lilly and Company
posted 5mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Conduct primary and secondary market research to gather data on market trends, competitive landscape, and consumer behavior.
- Own the market research operations and projects for the affiliate including annual brand health trackers, market understanding studies (drivers and barriers study for the brand, willingness to pay/prescribe etc), message recall trackers, and any other ad hoc studies.
- Liaise with brand teams for any market research needs; understand market research needs fully and communicate them effectively via briefs to market research agencies.
- Liaise with market research agencies to complete market research projects.
- Be the point of contact for any market research project and be a market research consultant when required to the stakeholders.
- Conduct Social media analysis and social listening for Lilly brands and it s competition, provide insights to brand team from this analysis.
- Analyze consumer data to understand purchasing behavior, preferences, and trends.
- Develop and maintain consumer segmentation models to target marketing efforts effectively.
- Utilize advanced analytics tools and techniques to interpret data and generate insights.
- Prepare detailed reports and presentations to communicate research findings and insights to senior management and other stakeholders.
- Present research findings in a clear and concise manner, highlighting key insights and recommendations.
- Work closely with cross-functional teams, including marketing, sales, product development, and finance, to ensure alignment of research efforts with business objectives.
- Collaborate with external research agencies and vendors as needed.
- Manage the budget for market research projects, ensuring cost-effective use of resources.
- Monitor and report on the financial performance of research initiatives.
- Education:
- Bachelor s degree in Marketing, Business, Statistics, or a related field. A Master s degree is preferred.
- Experience:
- Minimum of 3 years of experience in market research and consumer analytics, preferably in the pharmaceutical industry.
- Proven track record of conducting and managing market research projects.
- Skills:
- Strong analytical and problem-solving skills.
- Proficiency in advanced data analytical and data visualization tools
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Strong project management skills.
Employment Type: Full Time, Permanent
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