The Analytics Manager role will work alongside colleagues in Europe, India and Singapore on a major Brand Equity tracking project for a regional client covering multiple Therapy Areas across a number of Asia Pacific markets. The position will report into the Analytics Director, based in the UK. This is a high profile client and project for our business, providing a platform for the project team to have a significant impact on the client s brand strategies.
The role will involve applying programming skills, particularly in MS Excel VBA in conjunction with statistical skills to run analyses in SPSS/R/Q, while enriching the understanding of research executives as to the statistical and digital methodologies available to them, supporting at all stages of project progression.
About the team:
The Gurugram hub office is part of our global custom research team, reporting into Directors based in the UK office. This is an exciting period of growth for Research Partnership, as we expand into the fast-growing Indian market.
Our custom research team partners with global pharmaceutical and biotech clients to enable them to solve marketing, brand, advertising and communications problems through a mixture of innovative qualitative and quantitative market research techniques.
Your primary role:
As an Analytics Manager, you will support the Analytics Director to deliver statistical analysis using primary market research data generated by the Research team. You will also support with advising the Research project teams on sample size and questionnaire design.
Key responsibilities will include:
Building Excel tools such as market simulators (in Excel VBA) for conjoint, DCM, forecasting, and segmentation studies.
Guidance and consultation regarding Excel and SPSS, actively engaging in department wide training initiatives to deepen understanding of available quantitative analytical & digital techniques and appropriate software packages
Liaising with the Data Collection and Data Processing teams both in house and offshore, to ensure data is provided in the appropriate format for analysis
Responding to day-to-day statistical questions (e.g. database design, sample design, sample size, selection of appropriate statistical tests and methodologies)
Running and interpreting statistical analysis and contributing to study deliverables
Supporting Directors and more senior researchers in their client facing activities
Running choice models, conjoint analysis, experimental designs, segmentations, factor analysis, cluster analysis, discriminant analysis, regression and driver analysis, perceptual mapping, CHAID and CART, and categorical data analysis, and other methods as required
Your skills and experience:
5+ years of practical experience in a data science, market research advance methods, marketing science, or digital analytical unit is essential
5+ years of experience with SPSS and R is essential. Python, Q-research, Sawtooth, Xlstats etc are desirable.
Experience in Key Drivers Analysis (Shapley value, ridge regression etc.), SEM, Segmentation and typing tool, Conjoint, Maxdiff, TURF is essential. Experience with secondary data, econometric modelling, claims data, Bayesian networks, Machine learning models are desirable
Some experience in Healthcare is essential
Ideal profile:
You are proactive, dedicated and enthusiastic, with a can do attitude and approach
You demonstrate a high level of accuracy and attention to detail, as well as strengths in organisation and prioritisation
You are a collaborative team player who works well with colleagues
You communicate ideas and issues in an effective, straightforward fashion
You are highly motivated and want to seize opportunities to develop new skills and progress your career
Life at Research Partnership:
We love what we do and continuously strive for innovation and creativity. We believe everyone should continuously be learning and provide:
A comprehensive training and development programme for all staff, from entry level apprentice to senior management
Opportunities for international travel and collaboration