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Elfonze Technologies

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3.7

based on 22 Reviews

109 Elfonze Technologies Jobs

Adobe Marketo - Campaign Specialist

ELFONZE TECHNOLOGIES PRIVATE LIMITED

3.7

based on 22 Reviews

2-6 years

Remote

1 vacancy

Adobe Marketo - Campaign Specialist

Elfonze Technologies

posted 10hr ago

Job Role Insights

Flexible timing

Key skills for the job

Adobe Front End Data Privacy CRM Data Structures and Algorithms Transition

+ 3 more

Job Description

The Campaign Specialist will be responsible for designing, executing, and optimizing marketing campaigns within Adobe Marketo. The role requires a deep understanding of CRM-based campaigns, test case development, and marketing automation strategies. The specialist will also contribute to migration projects and ensure seamless integration between Marketo and CRM platforms.

Responsibilities:

- Develop, execute, and optimize marketing campaigns using Adobe Marketo.

- Implement CRM-based campaigns and lead nurturing workflows.

- Design test cases and perform A/B testing for campaign optimization.

- Work on migration projects, ensuring smooth transition of data and campaign structures.

- Build and maintain Marketo assets, including emails, landing pages, forms, and automation workflows.

- Collaborate with stakeholders to align marketing efforts with business objectives.

- Generate performance reports and insights to improve campaign effectiveness.

- Ensure compliance with marketing best practices and data privacy regulations.

Requirements:

- Experience: 5+ years in marketing automation and campaign execution using Adobe Marketo. - Technical Skills: o Proficiency in Marketo campaign setup and CRM integration. o Hands-on experience in lead scoring, segmentation, and automation workflows. o Knowledge of A/B testing and campaign analytics. o Understanding of marketing data structures and data hygiene practices.

Additional Information:
Mandatory Skills Marketo Campaign Development
Nice to have skills Marketo Front end and Implementation Development

Employment Type: Full Time, Permanent

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