B2B Digital Marketing Specialist

Responsibilities:
As a B2B Digital Marketing Specialist, your primary responsibility will be to generate high-quality leads for the business development team by creating and executing digital marketing campaigns tailored to attract potential clients. You will focus on driving customer acquisition through targeted strategies across various digital channels within the technology or IT sector.

Key Responsibilities:
Use data driven strategy to develop and implement lead generation strategies across digital channels such as SEO, SEM, email marketing, social media, and content marketing.
Design and optimize online campaigns to capture and convert leads, ensuring a consistent pipeline for the business development team.
Collaborate with the business development and sales teams to ensure marketing efforts align with business goals and target audience needs.
Analyze and track the performance of lead generation campaigns, optimizing strategies based on metrics such as conversion rates, cost per lead, and ROI.
Use tools like Google Analytics, CRM platforms, and marketing automation software to manage and nurture leads through the funnel.
Conduct market research to refine buyer personas and drive growth, and create targeted content (whitepapers, case studies, eBook) to engage and convert the audiences by showcasing expertise.
Lead cross-functional integrated marketing campaign to ensure seamless alignment on brand positioning, creating high-impact messaging that differentiates the brand in a competitive landscape.
Conduct market research and competitor analysis to identify new opportunities for lead generation within the tech/IT space.
Create engaging and relevant content (e.g., landing pages, whitepapers, case studies) that resonates with potential leads.
Stay up-to-date with digital marketing trends and lead generation techniques, especially within the technology/IT industry.

Qualifications:
Bachelors degree in Marketing, IT, Computer Science, or a related field.
2-5 years of experience in digital marketing with a focus on Lead Generation, Email Marketing, A/B Testing, Drip Campaigns and Content Marketing preferably in the technology or IT sector.
Proven experience with tools and platforms like Google Ads, Google Analytics, social media advertising, SEO, email marketing, content marketing, and drip marketing for lead generation.
Strong analytical skills with the ability to assess campaign performance and make data-driven decisions.
Excellent communication skills and ability to collaborate with business development and sales teams.
Experience with CRM and marketing automation platforms (e.g, HubSpot, Marketo, Jira, Zoho, Semrush, GA, Google Search Console) to manage and nurture leads