Sr. Executive Officer - Digital Marketing

Job Overview:

Electrica Engineers Pvt Ltd is seeking a dynamic Senior Executive Officer - Digital Marketing to lead and execute marketing strategies, enhance brand visibility, and manage digital platforms. This role is crucial in maintaining Electrica's position as a leading provider of customized automotive LED lighting solutions for OEMs and Tier One suppliers. The ideal candidate will be well-versed in B2B marketing and possess a strong ability to create impactful campaigns, manage content, and collaborate with cross-functional teams.

Key Responsibilities:

Marketing Strategy and Execution

• Assist in developing and implementing marketing strategies in line with business objectives.
• Conduct competitor analysis and provide actionable insights to maintain market differentiation.
• Collaborate with the Business Development team to ensure alignment between marketing efforts and client acquisition goals.

Branding and Communication

• Ensure consistency in brand communication across all digital and print channels.
• Develop marketing materials such as brochures, presentations, and case studies tailored for B2B clients.
• Regularly update brand messaging based on market trends and customer feedback.

Content and Platform Management

• Create high-quality content, including technical write-ups, newsletters, and blogs, showcasing Electricas expertise.
• Manage and optimize LinkedIn, AmbitionBox, and other relevant platforms to boost brand visibility and engagement.
• Monitor and analyze platform performance to provide recommendations for improvement.

Digital Marketing

• Maintain and update the company website with the latest content, ensuring SEO optimization.
• Design and execute targeted email marketing campaigns for B2B audiences.
• Track and analyze digital campaign performance, implementing adjustments as needed.

Market Research and Feedback

• Conduct research on industry trends, client needs, and competitor activities.
• Design and administer client feedback surveys to identify areas for improvement.
• Collaborate with internal teams to address feedback and improve marketing outcomes.

Collaboration and Coordination

• Act as a liaison between Electrica and third-party advertising agencies to ensure clear communication and campaign alignment.
• Participate in cross-functional meetings to align marketing strategies with organizational goals.

Expected Outcomes:

Client and Brand Metrics

• Increase brand visibility and engagement across digital and traditional platforms.
• Maintain consistency in branding and communication for enhanced client satisfaction.

Digital Campaign ROI

• Achieve set performance goals for website traffic, email campaigns, and platform engagement metrics.

Collaboration Effectiveness

• Seamless coordination with third-party agencies and internal departments to ensure timely and successful execution of campaigns.

Capabilities & Desired Characteristics:

• Communication Skills: Exceptional verbal and written communication skills in English; fluency in Hindi and Marathi is a plus.
• Industry Knowledge: In-depth understanding of the B2B manufacturing or automotive sectors.
• Technical Proficiency: Proficiency in digital marketing tools, market research tools, software's like Canva.
• Creativity and Innovation: Ability to generate fresh ideas and adapt to evolving market trends.
• Collaboration: Strong interpersonal skills to work effectively with cross-functional teams and external agencies.
• Detail-Oriented: Strong attention to detail in managing marketing materials, content, and reports.

Employee Benefits-

1. Comprehensive Health Insurance

We prioritize the well-being of our team by offering comprehensive health coverage, ensuring peace of mind for you and your family, including coverage for therapy under medical insurance.

2. Professional Development Opportunities
At Electrica, we believe in continuous learning. We provide access to training programs, workshops, and certifications to help you grow in your career.

3. Work-Life Balance Support
We promote a healthy work-life balance through flexible working hours and paid time off, ensuring you have time to recharge and focus on what matters most.

4. Rewards and Recognitions Employees are acknowledged for their outstanding performance through the "Employee of the Month" program, accompanied by a bonus to motivate and appreciate their contributions.

5. Maternity and Paternity Leaves We offer comprehensive maternity and paternity leave policies to support employees in balancing their professional and personal lives during significant family milestones.