Content Writer

Role Purpose:
The role will involve working very closely with the Marketing Communications and Admission teams and will broadly will require the person to:
Write, edit and optimize content for website, social media, newsletters, blogs, marketing collaterals, etc.
Execute and monitor marketing and communications strategies covering Websites, SEM, SEO, Social Media,advertising, PR and events to build brand awareness and drive business growth;
Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn,YouTube, Quora, Insta, news, AdWords, events and roundtables, email etc.)

Roles and Responsibilities:
Newsletters
Start creating monthly newsletters across all campuses and emailing all stakeholders; Will involve identifying content in coordination with campuses, designing these newsletters in the most suitable email format and sending it across different target groups.
Newsletter includes:
Parent newsletters with updates from campuses - Ekya, CMRNPS and CMR National PU Colleges as a whole.
Current teachers - Internal newsletter which highlights good work by teachers, best academic practises, latest global Research Blogs
Creating a strong culture of writing and publishing among students, working closely with respective campus editorial committees
Identifying content marketing strategies and getting guest bloggers to write
Publishing featured content on our blogs once every fortnight
Social posts & Collaterals
Constantly maintaining relevant activity across all our social media presence(facebook/twitter/instagram/linkedin/YouTube/Quora)
Net result - Improving engagement from current levels by at least 30% in the next 6-8 months making our social
pages one that parents should love to visit often
Promote and feature internal events, build up for annual day/ sports/ open days
Creation of invites, brochures, and other marketing collaterals
Help students create club websites, in terms of design
Website and online content
Updating website content to reflect updates across different campuses
Re-looking at website content periodically and aligning it to optimize search engine results
Net result - improving search ranking month-on-month
Identifying other online platforms to update our content such as Wikipedia, etc.
Reviews
Identifying ways and means to improve ratings and reviews of all campuses across different parent portals and platforms (facebook/google/parentree/etc)
Quickly acknowledging and responding to reviews online and identifying ways to handle situations that requires the attention of leadership (bad reviews/complaints etc)
Videos
Generating video repository of various academic and co-curricular happening across campuses and updating our YouTube/other online video channels
Producing at least 3-4 high quality video films from across campuses for branding purposes
In addition, a key component of the role will be to provide a weekly dashboard on aspects mentioned above. Other responsibilities may be included as required. Work will require travel to other campuses.

Qualifications
Must possess experience writing copy or within the service industry such as Healthcare, Education etc, may be beneficial or required.

Required Core Competencies include:
Excellent verbal and written communication skills
Excellent grasp of English language
Creative and innovative thinker and planner
Confident in producing work across multiple platforms
Able to align multiple brand strategies and ideas
Able to multitask, prioritize, and manage time efficiently
Self-motivated and self-directed
Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google suite.
Able to work in a fast-paced environment
Extensive knowledge of the company, brand, and product preferred

Professional Background:
Bachelors Degree in Bachelors degree in creative writing, journalism, English,or other related major.

Masters degree preferred. International experience will be an added advantage.