Manager - Email Marketing (3-6 yrs)

We are looking for a Email marketing Manager to take the lead with our email marketing strategies.

Main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.

Roles & Responsibilities -

Duties of an Email marketing manager include :

- Managing the company's email campaigns and communicating company brands through email marketing.

- Has handled Scale of 1 millions email a month.

- Analysis of current email marketing campaigns and making recommendations for improvement.

- Managing trigger email campaigns throughout the customer lifecycle to maximise sales.

- Carrying out segmentation of the database and implementing remarketing strategies.

- A/B Testing on various email campaigns to establish the most effective.

- MVT Testing on email marketing campaigns.

- Tracking and reporting on email campaigns in order to guide improvements.

- Reporting to the marketing director on sales revenues generated through email marketing campaigns.

- Ensuring all email campaigns comply with current email best practice in the industry.

- Working closely with the Head of CRM to develop a clear CRM strategy.

- Design and implement direct email marketing campaigns

- Proofread emails for clarity, grammar and spelling

- Ensure mobile-friendly email templates

- Write newsletters including all company updates

- Upgrade our email templates using graphics, personalization and advanced features

- Report on sales revenue generated from email marketing efforts.

The ideal background of an Email Marketing Manager :

- Excellent written communication and copy writing skills.

- Previous experience as an email marketing manager.

- You will be extremely analytical and be able to translate complex data into actionable and profitable marketing plans.

Experience : 3 to 6 Years.