68 Educational Marketing Jobs in New Delhi

Role & responsibilities

Key Responsibilities:

1. Strategic Planning:
• Develop and implement admissions strategies for MBA & PGDM courses to achieve enrollment targets for the institution.
• Conduct market research to identify trends, opportunities, and competitor activities.
• Set short-term and long-term enrollment goals in alignment with the institutions objectives.
2. Team Leadership:
• Manage and mentor the admissions team, including counselors and coordinators.
• Provide training and development to enhance team performance.
• Monitor team performance and ensure accountability for individual and team targets.
3. Admissions Process Management:
• Oversee the entire admissions process for MBA & PGDM courses, ensuring efficiency and a positive experience for applicants.
• Review and refine admission policies, procedures, and documentation requirements.
• Monitor and manage the admissions pipeline using CRM tools and databases.
4. Collaboration and Communication:
• Work closely with the marketing team to design campaigns that attract prospective students.
• Collaborate with academic departments to align admissions criteria with program offerings.
• Build strong relationships with schools, colleges, and other educational institutions.
5. Events and Outreach:
• Represent the institution at education fairs, seminars, webinars, and open house events.
• Organize campus tours, information sessions, and other promotional events.
• Develop partnerships with educational consultants, agencies, and alumni networks.
6. Reporting and Analysis:
• Analyze admissions data to track performance, identify trends, and make data-driven decisions.
• Prepare regular reports on admissions activities, challenges, and achievements for senior management.
• Provide insights to improve admissions strategies and operations.
7. Compliance and Standards:
• Ensure that the admissions process complies with institutional policies, industry standards, and regulatory requirements.
• Maintain confidentiality and integrity in handling applicant data.

Preferred candidate profile

• Masters degree in Business Administration, Education Management, or a related field.
• 8+ years of experience in admissions or education management, with at least 3 years in a leadership role.
• Proven track record of meeting or exceeding enrollment targets.
• Proficiency in CRM tools, data analysis, and reporting.
• Strong communication, interpersonal, and leadership skills.

Perks and benefits

Competitive salary and benefits package.

• Opportunity to work with a premier management institute in India.
• Collaborative and dynamic work environment.
• Professional development opportunities.